B2B Demand Generation & ABM Specialist

Experience: 2–4 Years

Industry: B2B SaaS / IT / Technology

Market: International Markets

Employment Type: Full time

About the Role

We are looking for a hands-on B2B Demand Generation & ABM Specialist who can build and execute marketing campaigns focused on generating qualified leads and sales pipeline from international markets.

This is not a purely brand or social media marketing role. You will work across Demand Generation, Account-Based Marketing (ABM), Google Ads, Meta Ads, SEO, landing pages, conversion optimization, and marketing analytics .

The ideal candidate has previously worked in a B2B SaaS, IT services, or technology company and has hands-on experience running campaigns targeting international markets such as the US, UK, Canada, Europe, or Australia .

Key Responsibilities

- Develop and execute B2B demand-generation strategies for international markets.
- Define and refine ICPs, buyer personas, target segments, and target-account lists.
- Plan and execute Account-Based Marketing (ABM) campaigns for high-value accounts.
- Set up, manage, and optimize Google Ads , including Search and remarketing campaigns.
- Manage Meta Ads for acquisition and retargeting campaigns.
- Conduct keyword research, competitor analysis, and execute on-page and technical SEO initiatives.
- Build and optimize landing pages and conversion funnels.
- Develop campaign messaging, offers, lead magnets, and CTAs for different stages of the B2B buying journey.
- Run retargeting, nurturing, and lead-generation campaigns.
- Work closely with sales teams on account targeting, lead qualification, and MQL/SQL definitions.
- Monitor and improve CPL, CAC, conversion rates, MQLs, SQLs, opportunities, and pipeline contribution.




- Set up and validate tracking using GA4, Google Tag Manager, CRM, and advertising platforms .
- Conduct A/B tests across audiences, creatives, messaging, offers, and landing pages.
- Prepare campaign reports and recommend budget allocation based on qualified pipeline and business outcomes.

What We're Looking For
- 2–4 years of hands-on B2B digital marketing / demand-generation experience.
- Previous experience working with a B2B SaaS, IT services, or technology company .
- Demonstrable experience targeting international markets .
- Hands-on experience with Google Ads and Meta Ads .
- Strong understanding of Demand Generation and ABM .
- Practical SEO experience, including keyword research, on-page SEO, competitor research, and content optimization.
- Understanding of B2B funnels, ICPs, buyer personas, MQLs, SQLs, CAC, CPL, pipeline, and attribution.
- Experience with GA4 and Google Tag Manager.
- Familiarity with CRM and marketing automation platforms.
- Ability to analyze campaign performance and make decisions based on data rather than vanity metrics.

Good to Have
- Experience with LinkedIn Ads.
- Experience with HubSpot, Salesforce, or similar CRM platforms.
- Experience with Apollo, ZoomInfo, 6sense, or similar B2B prospecting/ABM tools.
- Experience with email marketing and lead-nurturing automation.
- Knowledge of GEO/AEO and AI-driven search optimization.
- Previous experience generating pipeline from the US market.

What Success Looks Like We are looking for someone who understands the complete journey:

ICP → Target Accounts → Messaging → Campaign → Lead → MQL → SQL → Opportunity → Pipeline

If you have personally built and optimized international B2B campaigns and can demonstrate their impact on qualified leads and pipeline, we'd like to hear from you.

📌 B Demand Generation & ABM Specialist (Hyderabad)
🏢 Fission
📍 Hyderabad