LIFECRAFT | DIGITAL MARKETING

Role | Associate Digital Marketing and Performance

Create. Grow. Engage. Perform.

LifeCraft4U is building a trusted community platform that connects digital discovery with real-world learning, events, experiences and meaningful human connections.

Role Title

Associate – Digital Marketing and Performance Management

Function

Marketing & Growth

Reporting To: Business Head

Location

Gurugram – From Office

Employment / Level

Full-time | Individual Contributor

Experience

1–3 years

Role Purpose The Associate – Digital Marketing will support LifeCraft4U’s digital growth across social media, performance marketing, content creation, SEO and digital campaigns. The role requires a hands-on marketer who can combine creative thinking with data-driven execution—from developing content ideas and managing social media to running campaigns, analysing performance and identifying opportunities for organic growth. Exposure to offline events, activations, workshops and experiential marketing will be an added advantage.

Key Responsibilities

Social Media Marketing

- Manage day-to-day social media activities across platforms including Instagram, LinkedIn and other relevant channels.
- Support development and execution of monthly social media calendars.
- Identify relevant trends, formats and opportunities for LifeCraft4U.
- Track reach, engagement, followers and other key social media metrics.
- Coordinate with creative and content teams for timely delivery of social assets.
- Develop ideas for reels, carousels, stories, campaigns and community-led content.

Performance Marketing

- Support planning, execution and optimisation of paid digital campaigns.
- Assist with campaigns across Meta, Google and other relevant platforms.
- Monitor campaign metrics including reach, CTR, CPL, conversions and ROI.
- Analyse campaign performance and recommend optimisation opportunities.
- Coordinate with creative teams to develop performance-oriented ad creatives and messaging.
- Maintain campaign reports and dashboards.

Content Creation & Marketing

- Develop content ideas aligned with LifeCraft4U’s brand, categories and audience.
- Create briefs for reels, posts, carousels, blogs, stories and promotional campaigns.
- Work with designers, photographers, videographers and content creators.
- Identify emerging content trends and convert them into relevant LifeCraft4U content.
- Support content distribution across digital channels.

SEO & Organic Growth

- Support keyword research and SEO content planning.
- Assist with on-page SEO and content optimisation.
- Track website traffic, search rankings and organic performance.




- Identify opportunities to improve organic visibility and discoverability.
- Work with the content and technology teams on SEO improvements.

Events & Offline Marketing

- Support marketing activities around workshops, events, community meets and other LifeCraft4U experiences.
- Assist in developing promotional campaigns for offline events.
- Coordinate digital communication before, during and after events.
- Exposure to offline marketing, events, activations or experiential campaigns will be preferred.

Analytics & Reporting

- Track and report key digital marketing metrics.
- Prepare periodic performance reports covering social media, campaigns, content and SEO.
- Use data and insights to identify what is working and what needs improvement.
- Maintain campaign and content performance records.

Qualifications & Experience

Essential

- 1–3 years of experience in digital marketing, social media marketing or a related role.
- Hands-on understanding of social media platforms and digital marketing.
- Experience in managing social media calendars and campaigns.
- Basic experience with performance marketing and digital advertising.
- Good understanding of content creation and digital communication.
- Working knowledge of SEO fundamentals.
- Ability to understand digital marketing metrics and campaign performance.
- Robust written and verbal communication skills.
- Good coordination and execution abilities.
- Creative mindset with strong attention to detail.
- Comfortable working in an early-stage, high-ownership environment.

Preferred

- Experience with Meta Ads Manager and Google Ads.
- Exposure to Google Analytics / GA4, Search Console or similar analytics tools.
- Experience with SEO tools and keyword research.
- Experience in content creation, copywriting or campaign planning.
- Exposure to offline events, workshops, activations or experiential marketing.
- Experience working with consumer, community, lifestyle, learning, events or digital platforms.
- Familiarity with Canva or other basic creative tools will be an advantage.

Competency Profile

Competency

Expected Level

Evidence We Value

Social Media Marketing

Intermediate–Advanced

Campaign execution, content calendars, engagement growth

Performance Marketing

Intermediate

Campaign monitoring, optimisation and reporting

Content Creation

Intermediate–Advanced

Reels, posts, campaigns, copy and content ideas





SEO

Intermediate

Keyword research, content optimisation, organic growth

Analytics

Intermediate

Performance reports, insights and data interpretation

Creativity

Advanced

Trend identification, campaign ideas and storytelling

Communication

Advanced

Clear coordination and marketing communication

Execution

Advanced

Ownership, timelines and consistent delivery

Key Deliverables & Success Indicators

Key Deliverable

Illustrative Success Measure

Social Media Growth

Improved reach, engagement and audience growth

Content Execution

Consistent and timely delivery of planned content

Performance Campaigns

Improved campaign efficiency and conversion performance

SEO & Organic Growth

Improvement in organic visibility and traffic

Campaign Reporting

Accurate and actionable performance reports

Event Marketing

Effective digital promotion and post-event engagement

Brand Consistency

Consistent LifeCraft4U communication across channels

Expected First-Year Outcomes

- Establish a consistent and measurable social media marketing engine for LifeCraft4U.
- Support execution of performance campaigns with continuous optimisation.
- Build a strong content pipeline across reels, posts, campaigns and digital properties.
- Contribute to improving LifeCraft4U’s organic search visibility and website traffic.
- Develop meaningful digital campaigns around communities, events, experiences and content.
- Support offline events through integrated digital and social promotion.
- Establish clear reporting and measurement practices for digital marketing activities.
- Contribute ideas that strengthen LifeCraft4U’s brand, community engagement and user acquisition.

Why Join LifeCraft4U?

- Shape a differentiated platform connecting digital discovery with real communities, experiences and learning.
- Work closely with the founders and cross-functional teams.
- Get hands-on exposure across social media, content, performance marketing, SEO and events.
- Be part of an early-stage team where your ideas can directly influence the brand and its growth.
- Build marketing experience across a platform combining community, content, events, experiences and commerce.

Application Guidance Candidates should share a concise rsum along with links to relevant social media campaigns, content, portfolios, campaigns or other examples of work, where available. Candidates will be evaluated on practical marketing understanding, creativity, execution capability, analytical thinking, communication and ability to take ownership.

Application Channel: [email protected] & responsibilities

Preferred candidate profile

Perks and benefits

📌 Associate- Digital and Performance Marketing (Gurugram)
🏢 Lifecraft Solutions
📍 Gurugram