Associate Creative Director

? Location: Gurugram, Haryana

?Compensation: 25-30 LPA

? Experience: 7–10 Years

? Function: Creative / Design / Brand Experiences / Experiential Marketing

About the Company

We are hiring for a boutique creative agency that connects youth, culture, and brands through experiential marketing, brand solutions, and live entertainment.

The agency creates immersive and memorable experiences for young audiences across India, working with leading brands across campaigns, activations, festivals, campus experiences, and cultural properties. Recent work includes a 34-city cultural festival and 50 campus activations across India.

About the Role

We are looking for an Associate Creative Director who can lead the creative vision behind some of India's most exciting youth and culture-led brand experiences .

This is a hands-on creative leadership role where you will be responsible for taking ideas from the initial brief through final delivery — setting the visual direction, developing concepts, leading pitch decks, collaborating with Brand Solutions and Production, and ensuring the final creative output meets a high standard.

You will also lead, mentor, and build the design team while maintaining a strong hands-on involvement in the creative work.

Job Roles & Responsibilities

1. Creative Direction & Vision

- Lead the creative output across brand campaigns, activations, pitch decks, event collaterals, spatial environments, and digital creatives.
- Set the overall visual direction and creative language for projects.
- Develop creative concepts that are relevant to the brand, audience, and cultural context.
- Ensure consistency and quality across all creative touchpoints.
- Push ideas beyond the obvious and challenge the team to create stronger work.
- Take ownership of the final creative output that goes to the client.

2. Brand & Experiential Creative

- Translate brand briefs into compelling creative concepts and visual systems.
- Develop creative solutions for campaigns, events, activations, festivals, and youth-focused experiences.
- Bring a strong understanding of fashion, music, entertainment, internet culture, youth culture, and emerging design trends into the work.
- Ensure creative ideas are both visually strong and practically executable.
- Work closely with Production to ensure creative concepts can successfully translate into physical experiences and on-ground execution.

3. Client & Pitch Leadership

- Participate directly in client briefs and creative discussions.
- Lead the creative development of pitch decks and presentations.
- Present creative ideas directly to clients and senior stakeholders.




- Explain the creative thinking behind concepts and visual directions.
- Collaborate with Brand Solutions and Strategy while maintaining ownership of the creative vision.
- Push back on briefs and ideas when necessary to improve the quality of the final work.

4. Cross-Functional Collaboration

- Act as the creative bridge between Brand Solutions, Production, and the Design team .
- Translate strategic and client requirements into clear creative directions.
- Work closely with production teams to ensure creative ideas are executable.
- Collaborate with account and brand solutions teams throughout the project lifecycle.
- Ensure creative, strategic, and execution teams remain aligned from brief to delivery.

5. Design Team Leadership

- Lead, mentor, and develop the design team.
- Set the creative and design standards for the team.
- Review work and provide constructive feedback that improves the quality of output.
- Delegate effectively while remaining hands-on with critical creative work.
- Help team members develop stronger conceptual, visual, and presentation skills.
- Build and maintain a strong creative culture within the organisation.

6. Creative Quality & Execution

- Review creative work across different formats and platforms.
- Ensure final outputs meet the required creative and brand standards.
- Maintain consistency across large-format print, digital, event collateral, spatial environments, and presentations.
- Manage multiple creative projects and deadlines simultaneously.
- Take ownership of creative delivery and ensure work is ready for client presentation and execution.

Key KPIs Your performance in this role will primarily be measured across:

Creative Quality & Impact

- Quality and originality of creative concepts developed.
- Strength of visual direction across campaigns and experiences.
- Client acceptance and success of creative concepts.
- Quality and consistency of final creative output.

Pitch & Recent Business

- Quality and effectiveness of pitch decks and creative presentations.
- Contribution to successful pitches and new business wins.
- Ability to translate briefs into compelling, differentiated creative solutions.
- Client response and engagement during creative presentations.

Campaign & Project Delivery

- Timely delivery of creative assets and project requirements.




- Quality of work delivered against approved briefs.
- Successful translation of creative concepts into executable experiences.
- Effective collaboration with Production and Brand Solutions teams.

Team Performance

- Quality and productivity of the design team.
- Development and mentoring of team members.
- Effective delegation and project allocation.
- Improvement in the team's creative output and standards.

Client & Stakeholder Management

- Quality of creative communication with clients.
- Ability to confidently present and defend creative thinking.
- Successful collaboration with Brand Solutions, Strategy, Production, and other stakeholders.
- Ability to incorporate feedback without compromising the core creative idea.

Creative Leadership

- Contribution to the creative culture and standards of the organisation.
- Ability to identify emerging cultural and design trends.
- Demonstrated ownership of creative output from brief to final delivery.
- Ability to balance strategic thinking with hands-on creative execution.

What We're Looking For

- 7–10 years of experience at a design studio, advertising agency, creative agency, experiential agency, or similar setup.
- Hands-on experience across brand campaigns, visual identities, event collaterals, large-format print, pitch decks, and digital creatives .
- Experience working on brand campaigns, events, activations, festivals, or cultural properties is strongly preferred.
- Strong proficiency in Adobe Creative Suite and Figma .
- Experience with Motion, 3D, or AI-assisted creative workflows is a plus.
- Strong understanding of youth culture, brands, fashion, music, entertainment, internet culture, and emerging design trends.
- Proven experience leading and mentoring a creative/design team.
- Strong presentation and communication skills.
- Comfortable being both a creative leader and a hands-on designer .
- Strong ownership, initiative, and problem-solving ability.

Why Join? This is an opportunity to play a key creative role in a fast-moving, culture-led agency where your work can reach audiences across India.

You'll get

- The opportunity to work with leading culture-forward brands.
- Exposure to campaigns, festivals, activations, live entertainment, and youth culture.
- Direct interaction with clients and the Founder.
- Significant creative ownership from brief to execution.
- The opportunity to build and mentor a design team.
- A collaborative environment without rigid hierarchies.
- A steep learning curve with room for your responsibilities and compensation to grow with your impact.
- The opportunity to see your creative work go live and influence culture in real time.

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