Role Purpose: Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication.

Role Accountability Retail

Activation

Manage Retail Activations program with an annual budget of INR 4 - 8 Crores

Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations

Plan and execute all retail activations and experiential marketing efforts for the brand

Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies.

Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs

Support cross-functional marketing teams to plan activation calendar to achieve desired business results

Work closely with the product and the brand marketing teams to create programs for new product launch events, investor meets, AGM’s and on ground activations

Ensure timely and accurate reporting for all projects in set formats to have strong control over all planning and execution

Manage selection, staffing, payment terms & agreements and SOPs for activation agencies

Assist in the maintenance of accurate budgets, payments funnel and auditable records

Communication

Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT Design & Implement communication elements as per business needs - from conceptualization, to execution through creative & production agencies





Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects

Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained Ensure process documentation and compliance adherence Measures of Success: Quality of Retail visibility and Engagement experience

Timely and accurate Project delivery/execution Effectiveness of Retail Initiatives

Creative Quality

Agency management and performance

Achievement against execution objectives

Cost efficiency

Brand health performance

Process Adherence as per MOU Technical Skills / Experience / Certifications:

Deep understanding around various retail activation platforms and their functionalities

Extensive knowledge about retail unit fabrication process and also diverse production materials available in the industry

Commercial and technical understanding of small and large activation programs

Experience in Project management, both strategic and operational Operational Knowledge of Retail Activation & Experiential Marketing

Experience in Marketing Activations Campaigns Competencies critical to the role:

Planning and organizing Detail orientation

Teamwork and collaboration

High impact communication Qualification: MBA in Marketing or any other relevant discipline Preferred Industry: Financial Services, FMCG, Consumer Durables, Telecom

📌 Assistant Vice President - Retail Activations & Events (Gurugram)
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📍 Gurugram