- To develop and execute various strategies.
- To develop operational and organisational plans for category and ensure future performance by focusing on innovation and long-term strategy.
Role Responsibility
- PL responsibility for category(exterior / interior), responsible for sales, market share and profitability for the category
- Build organisation needed to execute marketing and sales strategy for the category
- Ensure future performance of category through focus on innovation and long term strategy
- Develop the overall strategy, operational and organisational plan for the category
- Lead sales effort for the category
- Monitor on-going category performance total sales and net contribution
- Undertake key decisions for the overall category and segment within category
- - Pricing strategy
- - Sales and service strategy
- - Marketing spend and allocation across influencers (dealers, influencers, ads)
- Interact with contractors