About StudyIn

StudyIn is one of India's leading international education consultancies, helping students discover the world's best universities and supporting them throughout their overseas education journey. We are building one of the most recognised and trusted brands in the study abroad category through innovative marketing, impactful storytelling and memorable brand experiences.

Role Summary The Brand Manager will own StudyIn's consumer brand visibility across offline and online branding channels. The role is responsible for planning, executing and optimising ATL campaigns and high-impact brand visibility initiatives that improve awareness, consideration and brand preference.

This role requires someone who understands both traditional media and emerging digital branding platforms, ensuring consistent brand presence across the customer journey.

The ideal candidate combines strategic thinking with execution excellence and has experience managing multiple agencies, media partners and creative stakeholders.

Key Responsibilities

ATL Campaign Planning & Execution

- Develop annual ATL branding strategy aligned with business objectives.
- Plan and execute integrated brand campaigns across:
- Radio
- Outdoor (OOH)
- Transit Media
- Cinema Advertising
- Print (where relevant)
- Manage campaign calendars for major student recruitment seasons.
- Ensure consistent messaging across all ATL touchpoints.

Outdoor (OOH) Media Management

- Identify high-impact OOH opportunities across target cities.
- Evaluate and recommend premium outdoor inventory based on:
- Student movement
- School & college clusters
- Metro stations
- Malls
- High traffic junctions
- Conduct site inspections and recommend billboard locations.
- Coordinate creative adaptation for different formats.
- Track visibility, maintenance and campaign compliance.

Digital Branding & Awareness Own branding initiatives across premium digital media channels including:

- Spotify
- MyGate/NoBrokerhood
- OTT Platforms
- Digital Outdoor Screens




- Audio Advertising

Responsibilities include:
- Media planning
- Audience targeting
- Creative recommendations
- Brand lift optimisation
- Reach & frequency management
- Campaign reporting

Brand Visibility Develop creative brand visibility opportunities through:

- Apartment communities
- Premium residential societies
- Educational institutions
- Corporate parks
- Cafés
- Metro branding
- Events & sponsorships
- Student festivals
- Youth properties

Media Planning

- Build annual media plans and budgets.
- Recommend optimal media mix.
- Negotiate rates with media partners.
- Maximise media ROI.
- Coordinate with buying agencies.
- Monitor campaign delivery.

Brand Campaign Management

- Lead end-to-end execution of integrated campaigns.
- Brief internal creative teams and agencies.
- Manage production timelines.
- Ensure campaigns launch on schedule.
- Coordinate with PR, Social Media and Performance Marketing teams for integrated launches.

Agency Management

Manage relationships with

- Creative Agencies
- Media Buying Agencies
- OOH Vendors
- Radio Partners
- Digital Media Platforms
- Production Houses

Review campaign performance and drive continuous optimisation. Market Research & Consumer Insights

- Monitor category trends.
- Conduct competitor benchmarking.
- Track brand awareness.
- Identify new media opportunities.
- Recommend innovative branding formats.
- Analyse consumer behaviour and media consumption trends.

Budget Management

- Own ATL branding budget.
- Track campaign spends.
- Ensure cost efficiency.
- Deliver campaigns within approved budgets.

Brand Governance





- Ensure brand consistency across all sites and mediums.
- Maintain adherence to StudyIn brand guidelines.
- Review creative assets before release.
- Protect brand identity across partner executions.

Skills & Qualifications

Experience

- 4–6 years in Brand Marketing or ATL Marketing.
- Experience with consumer brands, education, BFSI, telecom, retail or digital-first companies preferred.
- Proven experience planning ATL and OOH campaigns.
- Experience working with media agencies.

Knowledge

Strong understanding of

- OOH planning
- Radio advertising
- Digital branding
- Media planning
- Brand strategy
- Consumer behaviour
- Brand tracking
- Creative development
- Sponsorships & partnerships

Technical Skills

- Microsoft Excel
- PowerPoint
- Google Analytics (awareness metrics)
- Campaign reporting dashboards
- Media planning tools

Success Metrics (KPIs)

Brand Awareness

- Increase aided and unaided brand awareness.
- Improve Share of Voice versus key competitors.
- Improve brand search volume.
- Increase branded website traffic.

ATL Performance

- On-time execution of 100% ATL campaigns.
- Reach and frequency targets achieved.
- Media delivery compliance above 95%.
- Cost efficiencies achieved versus benchmark.

OOH

- High-impact site acquisition in priority cities.
- OOH visibility audits completed.
- 100% campaign compliance.

Commercial Impact

- Increase in direct enquiries attributable to branding campaigns.
- Contribution to overall marketing-qualified lead growth through awareness initiatives.

Why Join StudyIn? This role offers the opportunity to shape one of India's fastest-growing international education brands by building integrated campaigns that reach millions of aspiring students across both traditional and digital media. You'll work on high-visibility campaigns, collaborate with leading media partners, and help define the future of StudyIn's brand presence across India.

📌 Assistant Brand Manager - ATL & Digital Branding (Noida)
🏢 StudyIn
📍 Noida