Location: Gurgaon, Delhi NCR

Employment Type: Full-time | Mon-Fri WFO

Function: Brand Marketing

As we enter our next phase of growth, we are looking for a sharp, highly driven and creatively inclined Assistant Brand Manager to help bring the Andamen brand to life across campaigns, content, commerce and customer touchpoints.

About the Role The Assistant Brand Manager will play a central role in the planning and execution of Andamen’s brand calendar.

You will work across new collection launches, category campaigns, content, social media, digital commerce, CRM, creator collaborations and brand-led initiatives. The role requires someone who can combine strong brand thinking with disciplined execution, translating strategy into clear briefs, high-quality creative output and coordinated go-to-market plans.

This is a hands-on role for someone who is equally comfortable developing a campaign brief, reviewing a creative asset, coordinating across teams, analysing performance and ensuring that every customer-facing output reflects the Andamen brand.

Key Responsibilities

Brand and Campaign Management

· Support the development and execution of seasonal launches, marquee campaigns, category initiatives and always-on brand communication.

· Translate brand and business objectives into clear campaign plans, communication frameworks, briefs and deliverable matrices.

· Own campaign timelines, trackers, dependencies, approvals and execution across relevant channels.

· Ensure that each campaign has a transparent consumer insight, product story, communication hierarchy and channel-specific rollout.

· Conduct post-campaign reviews covering performance, learnings and recommended actions.

Creative and Content Development

· Write and develop sharp creative briefs for campaigns, shoots, social content, performance marketing, website, CRM and marketplaces.

· Partner with designers, editors, photographers, production teams, agencies and external creators to deliver high-quality brand assets.

· Review copy, layouts, imagery, video edits and campaign adaptations for brand consistency and communication effectiveness.

· Help build content narratives around products, fabrics, craftsmanship, styling, occasions and the Andamen point of view.

· Maintain strong attention to detail across visual identity, product representation, styling, copy and overall creative quality.

Product and Collection Storytelling

· Work closely with Design, Sourcing, Planning and Business teams to understand collection architecture, product USPs, hero styles and commercial priorities.

· Translate technical product information into compelling, consumer-facing stories.

· Support the development of collection names, campaign lines, product narratives, fabric communication and styling recommendations.

· Ensure that priority categories, bestselling products and strategic product stories receive the right visibility across the customer journey.

Integrated Marketing and Channel Execution

· Coordinate the rollout of campaigns & brand creative across social media, paid media, www.andamen.com, CRM, marketplaces, retail and other brand touchpoints.





· Adapt the central campaign idea into channel-relevant communication without diluting the core brand narrative.

· Work with Growth, Dot Com, Marketplace and CRM teams to ensure timely asset delivery and accurate campaign implementation.

· Support onsite merchandising requirements, including homepage banners, landing pages, product discovery journeys and PDP storytelling.

· Contribute to creator collaborations, community initiatives, brand partnerships and relevant cultural opportunities.

Consumer and Performance Insights

· Track campaign and creative performance across key metrics such as engagement, click-through rate, conversion, traffic quality and content performance.

· Identify patterns across winning and underperforming campaigns, formats, hooks, products and audience responses.

· Conduct regular competitor, category, consumer and cultural research to identify relevant opportunities for Andamen.

· Use both qualitative judgment and performance data to recommend improvements to communication and execution.

· Maintain structured campaign documentation, reports, learnings and brand knowledge repositories.

Brand Stewardship

· Ensure that every customer-facing asset is consistent with Andamen’s positioning, tone of voice and visual identity.

· Act as a brand custodian across campaigns, content, commerce and cross-functional communication.

· Identify inconsistencies or gaps in brand representation and proactively drive corrections.

· Help strengthen internal understanding of the brand through clear guidelines, references and communication frameworks.

What We Are Looking For

· 3–4 years of experience in brand marketing, integrated marketing, content, advertising or campaign management.

· Prior experience in fashion, lifestyle, beauty, premium consumer brands, retail or D2C businesses is strongly preferred.

· Strong understanding of brand building, consumer communication, digital content and integrated campaign execution.

· Excellent written and verbal communication skills, with the ability to write clear briefs, campaign narratives and consumer-facing copy.

· Strong visual sensibility and an instinctive understanding of what makes creative work, feel premium, relevant and effective.

· High ownership, attention to detail and the ability to manage multiple projects and timelines simultaneously.

· Proficient working across creative, product, commercial and operational teams, with a structured, proactive and solution-oriented approach.

· Working knowledge of social media, digital advertising, CRM, Dot Com and content performance metrics.

· Proficiency in Google Sheets, Google Slides, Microsoft Excel and PowerPoint, Google Analytics, Meta Business Suite is a must.

You Will Thrive in This Role If You





· Care deeply about brands, products, culture, design and consumer behaviour.

· Can move seamlessly between strategic thinking and detailed execution.

· Have high standards but do not wait for perfect conditions to make progress.

· Ask the right questions, anticipate dependencies and follow through reliably.

· Can receive feedback objectively and use it to improve the work.

· Are comfortable working in a fast-moving, entrepreneurial environment.

· Take pride in the quality of both the visible creative output and the invisible process behind it.

What Success Looks Like Within the First 12 Months The Assistant Brand Manager should be able to:

· Own larger brand campaigns and integrated marketing initiatives end to end, with limited supervision.

· Demonstrate sound brand judgment across strategy, creative development, product storytelling and channel execution.

· Consistently deliver high-quality work that strengthens Andamen’s brand expression across customer touchpoints.

· Use consumer, cultural, competitive and performance insights to shape stronger briefs and campaign recommendations.

· Proactively identify opportunities to improve campaign planning, content effectiveness, brand consistency and cross-functional ways of working.

· Build strong credibility with internal stakeholders, agencies and creative partners as a dependable brand owner.

· Contribute to seasonal planning and help shape the brand calendar, communication priorities and creative roadmap.

· Demonstrate measurable impact through stronger campaign execution, improved creative effectiveness and greater consistency across the Andamen brand experience.

Why Join Andamen

This is an opportunity to work closely with a growing premium Indian brand at an important stage of its journey. You will gain exposure across brand strategy, creative development, fashion shoot production, product storytelling, digital commerce, content, performance marketing and integrated campaign execution. More importantly, you will have the opportunity to meaningfully shape how a modern Indian menswear brand is built, expressed and experienced.

About Andamen

Andamen is a young and rapidly growing brand building modern menswear at the intersection of creativity, craftsmanship, and technology. We create not just bridge-to-luxury menswear but a lifestyle woven around products and digital experiences that blend an Indian point of view with global sensibilities. Since launching in January 2016, Andamen has grown steadily and been featured in publications including Economic Times, HT Mint, India Today, Indian Express, Man’s World, Rolling Stone, Verve, and LBB.

How to Apply

Please apply with your updated CV, the application and a short note explaining why you would like to join Andamen. Candidates are encouraged to include a portfolio or 2–3 examples of campaigns, content projects, brand initiatives or creative briefs they have contributed to from start to execution. Additional data skills, social media management and content planning will help the candidate stand-out in the selection process with the brand.

📌 Assistant Brand Manager (Delhi)
🏢 Andamen
📍 Delhi