Assistant Activation Manager – Brand Activation Function: Marketing – Brand Activation

Employment Arrangement: Full-time, on-site position through an authorized third-party payroll partner (off-roll/contractual).

Compensation: Up to ₹12 lakh per annum (CTC), depending on relevant experience and suitability for the role.

Location: Ahmedabad

Reporting To: Activation Manager

Experience: 3–6 years Role Purpose Zydus Wellness is looking for a hands-on activation professional to support planning and independently drive the execution of BTL, consumer promotion, retail/shopper and experiential marketing programs. This is an execution-intensive role requiring regular on-ground involvement.

The Assistant Activation

Manager will translate approved briefs into detailed execution plans, coordinate agencies and field partners, maintain brand and consumer-experience standards, and ensure disciplined operational and commercial closure of every activity.

Key Responsibilities - Translate approved activation briefs into detailed execution plans, timelines, deployment schedules, checklists and activity calendars.

- Drive end-to-end execution of consumer activations, sampling programs, retail initiatives, events, promotions and experiential campaigns.
- Coordinate with brand, sales, procurement, finance and other internal stakeholders for timely implementation.
- Manage activation agencies, vendors, promoters and field teams against agreed scope, timelines, quality standards and deliverables.
- Conduct field visits and execution audits to monitor consumer experience, brand compliance, hygiene, promoter performance and overall activity quality.
- Identify execution risks, resolve on-ground challenges and escalate critical issues appropriately.
- Manage activation assets, collaterals and inventory, including deployment, return, storage and stock reconciliation.




- Track activity budgets against approved estimates and maintain documentation related to estimates, POs, approvals and vendor bills.
- Validate proof of execution and agency invoices against approved scope and actual delivery.
- Track agreed activity KPIs and prepare accurate post-activity reports, presentations, learnings and closure documentation.
- Recommend practical improvements to strengthen execution quality, efficiency and activation effectiveness.

Qualifications and Experience - 3–6 years of directly relevant experience in BTL marketing, brand activation, experiential marketing, consumer promotions, retail/shopper activation or field operations.

- Demonstrable experience of personally managing live consumer-brand activations from planning through execution and closure.
- Candidates from both consumer brands and activation/experiential agencies will be considered.
- Prior experience in FMCG, consumer products or consumer wellness is preferred.
- Bachelor’s degree in Marketing, Business Management or a related discipline; a postgraduate qualification is preferred but not mandatory.
- Strong working knowledge of MS Excel, PowerPoint and Word.
- Familiarity with activation budgets, estimates, POs, agency billing and execution documentation.
- Solid communication, stakeholder-management and agency-management capabilities.

Candidate Profile The ideal candidate should be:

- Highly organized and detail-oriented.
- Proactive and comfortable taking execution ownership.
- Strong at solving problems under field conditions and tight timelines.
- Capable of managing multiple activities and stakeholders simultaneously.
- Comfortable holding agencies and vendors accountable for deliverables.
- Willing to travel and remain on-ground whenever campaign execution requires it.
- Currently based in Ahmedabad or genuinely willing to relocate.

Important: Demonstrable ownership of on-ground consumer activations is essential. Coordination-only or predominantly digital-marketing experience will not be sufficient for this position.

📌 Assistant Activation Manager (Ahmedabad)
🏢 Zydus Wellness
📍 Ahmedabad