About Beastlife

Beastlife is a fast-growing fitness and nutrition brand building the next generation of products for consumers who want to live stronger, healthier and more active lives.

We are looking for an Art Director – Video who can lead the visual storytelling and video creative engine of Beastlife — from high-volume influencer content and performance creatives to motion-led brand communication and next-generation AI-powered content.

About the Role

This is a hands-on creative leadership role at the intersection of Video, Motion Design, Influencer Content, Creative Engineering and AI .

You will lead our Video Editing and Motion Graphics teams , set the creative bar for video output and ensure that every piece of content feels distinctly Beastlife while staying aligned with our brand guidelines and business objectives.

The ideal candidate is an exceptional video creative who understands what makes people stop scrolling, watch, engage and convert . You should be equally comfortable directing a team, editing a video yourself, developing a new visual concept, working with influencers and experimenting with AI to dramatically increase creative output.

What You’ll Do

- Lead and manage the Video Editing and Motion Graphics teams , setting the creative vision, quality benchmark and execution standards.
- Own the overall video visual language and creative expression of Beastlife across brand, social, influencer and performance marketing.
- Ensure all video content is aligned with Beastlife's brand guidelines, tone of voice, visual identity and communication objectives .
- Build a high-output creative engine capable of producing large volumes of high-quality influencer, UGC, social and performance videos .
- Develop systems and workflows to get the maximum creative output from influencer shoots and raw content — turning one shoot into multiple high-performing creative assets.
- Work closely with Gaurav Taneja to develop concepts, formats,



narratives and recurring content properties that leverage his personality and Beastlife's brand equity.
- Conceptualise and execute new visual formats, motion graphics, transitions, animations and storytelling techniques that make Beastlife's content distinctive.
- Work closely with the Brand, Creative and Performance Marketing teams to develop videos for both brand building and conversion-led campaigns .
- Bring strong understanding of creative engineering — constantly testing hooks, edits, formats, pacing, storytelling structures and visual treatments to improve performance.
- Use performance data and creative learnings to identify winning video formats and replicate them at scale .
- Explore and implement AI-first creative workflows across ideation, scripting, storyboarding, editing, motion graphics, image/video generation, voice, localisation and post-production.
- Continuously evaluate emerging AI tools and technologies and integrate the ones that can improve creative quality, speed, scale or cost efficiency .
- Build a culture of experimentation where the team constantly asks: “Can this be made faster, better or more creatively with technology?”
- Mentor and develop the video and motion teams while maintaining a high bar for craft, speed and creative excellence .
- Work closely with external creators, influencers, production partners and agencies whenever required.

What We’re Looking For

- 7+ years of experience in Video, Art Direction, Creative Direction, Post-Production or a similar role.
- Experience working at a creative agency, production house or fast-growing D2C/consumer brand .
- Strong expertise in video editing, storytelling, motion graphics and visual communication .




- Exceptional understanding of short-form video formats such as Reels, Shorts, UGC, influencer content and performance advertising.
- Strong understanding of what makes digital video scroll-stopping, engaging and conversion-oriented .
- Proven experience leading and managing creative teams .
- Robust understanding of Adobe Creative Suite / Premiere Pro / After Effects and modern motion/video workflows.
- Experience with AI-powered creative tools and a genuine curiosity to experiment with emerging technologies.
- Strong understanding of creative engineering and performance creative iteration .
- Ability to take a raw brief and independently turn it into a strong visual concept and executable creative direction .
- Strong eye for detail, pacing, composition, typography, sound design and visual storytelling.
- Comfortable working in a rapid-paced D2C environment where speed and volume matter as much as quality.
- Experience in fitness, nutrition, FMCG, lifestyle or consumer brands will be an added advantage.

Location: Gurgaon, Udyog Vihar | Work from Office Employment Type: Full-Time

Experience: 7+ Years The Person We’re Looking For

We are looking for someone who is more than an editor and more than a manager .

You should be someone who can look at a 60-second influencer video and know exactly where the audience will drop off. Someone who can turn one shoot into 20 pieces of content . Someone who can build a completely new visual language using motion graphics. And someone who is already thinking about how AI will change the way creative teams work over the next 2–3 years .

You should be obsessed with great editing, great storytelling, speed, experimentation and making things better every single day .

If you believe the future of creative is Human Creativity × Technology × AI , this is the role for you.

Join Beastlife and build the most ambitious video creative engine in India's fitness & nutrition space.

📌 Art Director – Video (Gurugram)
🏢 BeastLife
📍 Gurugram