Key Responsibilities

- Store Compliance &
- Audits

- Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.

- Conduct regular store audits to ensure 100% adherence to VM guidelines and brand standards.

- Identify deviations and work closely with store teams to implement corrective actions.

- Share detailed audit reports with the Regional VM Manager and ensure timely closure of gaps.

- Go-to-Market (GTM) &

- Campaign Execution

- Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.

- Execute all Go-To-Market and brand activation elements as per guidelines within stipulated timelines.

- Coordinate with brand teams and vendors for smooth and timely rollouts.

- Ensure quality control of all VM materials (danglers, shelf strips, standees, posters, etc.)

- Asset Management

- Maintain an updated asset report for all stores within the territory.

- Maintain an updated asset report for all stores within the territory.

- Monitor asset conditions, ensure periodic maintenance, and initiate replacements when required.

- Training &

- Development

- Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.

- Conduct VM training sessions for store staff on brand standards, seasonal guidelines, and planogram compliance.

- Build strong VM understanding among store teams to ensure daily upkeep and readiness.

- Planogram Execution

- Ensure all stores implement the latest planograms accurately and within deadlines.





- Ensure all stores implement the latest planograms accurately and within deadlines.

- Work closely with category teams to optimize space allocation based on performance and visibility.

- Seasonal &

- Festive Execution

- Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.

- Plan and execute thematic VM displays for key retail seasons such as Karwa Chauth, Durga Pujo, Navratri, Diwali, etc.

- Ensure timely implementation of décor, communication elements, and campaign collaterals across all stores.

- Travel &

- Coordination

- Travel extensively across assigned stores for audits, training, and campaign checks.

- Travel extensively across assigned stores for audits, training, and campaign checks.

- Liaise with cross-functional teams — Store Operations, Marketing, and Procurement — for seamless coordination.

Qualifications &

- Experience

- Graduate / Postgraduate in Visual Merchandising, Retail Management, or Design.

- 2–5 years of experience in Visual Merchandising within a retail or FMCG environment.

- Strong understanding of retail display principles, planogram execution, and brand presentation.

- Excellent communication, training, and coordination skills.

- Willingness to travel extensively across the region.

Key Competencies

- Eye for detail and aesthetic sense

- Robust organizational and multitasking ability

- Proactive and result-oriented approach

- Vendor coordination and cost-awareness

- Training and people management skills

📌 Area Visual Merchandiser (Hyderabad)
🏢 Purplle.com
📍 Hyderabad