Job Summary The Area Sales Manager (ASM) is responsible for driving business growth, managing branch operations, achieving sales and portfolio targets, and leading Branch Managers within the assigned territory. The role focuses on expanding market presence, maintaining portfolio quality, ensuring operational excellence, and delivering superior customer experience while adhering to all regulatory and company compliance requirements.

Key Roles & Responsibilities

- Drive business growth by achieving assigned sales, revenue, profitability, and business disbursement targets.
- Develop and execute effective sales strategies to increase market penetration, customer acquisition, and channel partnerships.
- Manage the overall performance, productivity, and profitability of multiple branches within the assigned territory.
- Ensure achievement of branch-wise and territory business targets through effective planning and execution.
- Lead, coach, mentor, and develop Branch Managers and sales teams to build a high-performing organization.
- Conduct regular branch visits, business reviews, and performance audits, implementing corrective actions wherever required.
- Drive customer acquisition, retention, and relationship management while ensuring exceptional customer experience.
- Monitor portfolio quality, collection efficiency, and delinquency levels, ensuring timely recoveries and healthy portfolio performance.
- Analyze market trends, competitor activities, and business opportunities to drive sustainable business growth.




- Ensure compliance with RBI regulations, company policies, operational standards, and internal controls.
- Resolve escalated customer, operational, and business issues in a timely and qualified manner.
- Prepare and review business MIS, sales performance reports, and key performance indicators to drive informed business decisions.
- Collaborate with Credit, Operations, Collections, and other support functions to ensure seamless business execution.
- Maintain high standards of integrity, governance, and ethical business practices while delivering organizational objectives.

Required Qualifications

- Graduate in any discipline (MBA in Marketing/Finance preferred).

Experience

- 5-10 years of experience in Sales within the NBFC, Banking, Housing Finance, or Mortgage industry.
- Minimum 23 years of experience in handling multiple branches or a team of Branch Managers.
- Experience in Home Loans, Loan Against Property (LAP) or Secured Lending is preferred.

Required Skills & Competencies

- Strong sales and business development skills.
- Leadership and people management.
- Branch operations management.
- Portfolio and collections management.
- Customer relationship management.
- Market analysis and business planning.
- Negotiation and influencing skills.
- Excellent communication and presentation skills.
- Analytical and problem-solving ability.
- Decision-making and conflict resolution.
- Proficiency in MS Excel, PowerPoint, CRM, and Sales MIS.

📌 Area Sales Manager (Mumbai)
🏢 Pink City Fincap
📍 Mumbai