Company: Ace Niara Products Private Limited

Brand: Oh!G SNACK

Department: Sales & Distribution

Location: Mumbai – Suburbs & Western Mumbai

Position: Area Sales Manager (ASM)

Reporting To: Regional Sales Manager / Founder

About the Role

We are looking for an experienced and highly driven Area Sales Manager to lead the sales and distribution expansion of Oh!G SNACK across Mumbai Suburbs and Western Mumbai.

The ASM will be responsible for building the area's distribution network, onboarding distributors and stockists, managing the area's P&L;, building and managing the sales team, driving primary and secondary sales, ensuring strong retail execution, and achieving sustainable growth across the assigned territory.

This is a field-heavy, business ownership role for someone who understands FMCG distribution from the ground up and already has strong relationships with distributors, stockists and retailers in the assigned geography.

Key Responsibilities

1. Distributor & Stockist Network

- Identify, approach and onboard new distributors and stockists across the assigned territory.
- Leverage existing relationships with FMCG distributors and stockists to accelerate market expansion.
- Negotiate commercial terms, margins, schemes and business arrangements with channel partners.
- Ensure distributors maintain adequate inventory and regularly place repeat orders.
- Build long-term relationships with distributors and ensure excellent distributor servicing.
- Identify gaps in distribution and continuously expand numeric and geographic coverage.

2. Area P&L; Ownership

- Take complete ownership of the sales and profitability of the assigned territory.
- Build and manage the area's P&L; in coordination with management.
- Monitor primary sales, secondary sales, margins, schemes, discounts and market expenses.
- Ensure that business growth is profitable and sustainable.
- Track distributor-wise and territory-wise performance and take corrective actions where required.

3. Sales Team Hiring & Management

- Recruit and onboard PSRs, Sales Officers and Sales Representatives for the assigned territory.




- Build an effective field sales team based on territory requirements.
- Set daily, weekly and monthly sales targets for the team.
- Track individual sales officer performance and productivity.
- Review daily sales reports and ensure timely reporting from the field team.
- Conduct regular team meetings and performance reviews.
- Train and mentor the sales team on product knowledge, selling, distribution, merchandising and retailer management.

4. Daily Sales & Target Achievement

- Drive consistent primary and secondary sales across the territory.
- Ensure daily sales movement and prevent gaps in market servicing.
- Track distributor billing, retailer orders and sales officer productivity.
- Monitor achievement against daily, weekly and monthly targets.
- Identify underperforming territories, distributors or sales officers and implement corrective action.

5. Market Visits & Retail Execution

- Conduct regular field visits with Sales Officers/PSRs.
- Check product placement, visibility, availability and merchandising at retail outlets.
- Ensure adequate market coverage and beat adherence.
- Personally visit key distributors, stockists and important retail markets.
- Identify competitor activity, pricing, schemes and new market opportunities.
- Ensure that the brand gets the required visibility and shelf presence.

6. Schemes & Channel Development

- Work with management to develop relevant schemes and incentives for distributors and retailers.
- Execute schemes effectively in the market and monitor their impact.
- Recommend territory-specific schemes based on market conditions.
- Ensure schemes are communicated and implemented correctly without leakage or misuse.

7. Reporting & Market Intelligence

- Maintain accurate daily,



weekly and monthly sales reporting.
- Collect market intelligence on competitors, pricing, schemes, recent launches and retailer feedback.
- Provide regular updates to management on territory performance.
- Track distributor inventory and identify potential stock-outs or overstocking.
- Share actionable insights to improve sales and distribution.

Mandatory Requirements
- 3–7 years of experience in FMCG sales and distribution.
- Prior experience in the snacks/namkeen/food/snacking category is mandatory.
- Must have an existing network and relationships with FMCG distributors and stockists in Mumbai, particularly Western Mumbai and the suburbs.
- Strong understanding of general trade (GT), distributor and retailer economics.
- Proven experience in distributor appointment and territory expansion.
- Experience managing PSRs/Sales Officers/Sales Representatives.
- Strong understanding of primary and secondary sales.
- Comfortable with extensive field travel.
- Strong negotiation, relationship management and team-management skills.
- Should be highly target-oriented and commercially driven.

Ideal Candidate The ideal candidate is someone who can hit the ground running—someone who already knows the Mumbai FMCG market, has relationships with distributors and stockists, understands the snack category, and can build a territory rather than simply manage an existing one.

Key Performance Indicators (KPIs)

- Primary sales achievement
- Secondary sales achievement
- Distributor onboarding
- Active distributor count
- Numeric distribution and retail reach
- Distributor repeat orders
- Sales per PSR/Sales Officer
- Retailer productivity
- Territory P&L; and profitability
- Market coverage and beat adherence
- Product availability and placement
- Team productivity and retention

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s)

- When can you join ?
- Which snack brand have you worked with before ?
- Do you know distributors in your western mumbai suburbs who deal in snack?

Work Location: In person

📌 Area Sales Manager - Mumbai western Suburbs
🏢 Oh! G Snack
📍 Mumbai