Hiring Profile Area Sales Manager (ASM) – Prime LAP

Experience

- Minimum 4–5 years of experience in Prime Loan Against Property (Prime LAP).

- Must currently be working at Sales Manager (SM) or Relationship Manager (RM) level.

- Experience should be exclusively in the DSA (Direct Selling Agent) vertical.

- Candidates from Branch Banking are not eligible.

Product Experience

- Hands-on experience in Prime LAP.

- Average loan ticket size of 3–4 crore.

- Experience handling loan ticket sizes ranging from 75 lakh to 20 crore.

Business Performance

- Consistently achieving monthly business targets of approximately 5 crore (for AM/ASM level).

- Experience sourcing high-value LAP cases through DSA partners.

- Robust understanding of ROI, maintaining yields around 9–10.5%.

Sourcing Channel

- DSA channel only.

- Strong network of DSAs, connectors, builders, CAs, and referral partners for Prime LAP business.

Stability





- Minimum 2 years with each organization.

- Avoid candidates with frequent job changes.

Preferred Companies

- Aditya Birla Finance (SME/Mortgage)

- Poonawalla Fincorp

- Axis Bank – Prime LAP (DSA)

- HDFC – Prime LAP (DSA)

- Yes Bank – Prime LAP

- ICICI Bank – Prime LAP

- Deutsche Bank – Prime LAP

Role

- Individual Contributor (IC) role.

- No team handling experience required.

Eligibility

- Maximum Age: 35 years

- Maximum CTC: 12.5 LPA

Mandatory Screening Questions

- Are you currently working in the Prime LAP vertical?

- What is your average ticket size?

- What is your monthly disbursement/business volume?

- Do you source business only through DSA partners?

- What is your current ROI/Yield?

- How long have you been with your current organization?

📌 Area Sales Manager (Delhi)
🏢 HEADCOUNTS HR
📍 Delhi