Company Description Cheryl India, part of Cheryl Enterprises Pvt. Ltd., is a diversified business group with over three decades of experience across distribution, experience-led retail, and commercial real estate leasing.

With a turnover of 450 Cr+ in FY 2024–25, the company has become a trusted partner for leading Indian and global brands, particularly in Kerala and other key markets. Operations span multiple states, supported by extensive warehousing, in-house logistics, and scalable systems that enable efficient product flow and customer service. Cheryl’s verticals include building materials and bath fittings distribution, premium appliance and modular kitchen retail, and strategic commercial real estate leasing to national and regional chains.

Recognized by brands such as Jaquar and Yale, Cheryl India maintains a strong reputation for reliability, performance, and long-term value creation.

Role Description The Area Sales Manager will be responsible for driving sales growth, managing key accounts, and expanding market presence for Cheryl India in Delhi. This full time, on-site role includes managing relationships with channel partners, retailers, and institutional clients, monitoring sales performance, and implementing regional sales strategies to achieve targets.

The role involves regular market visits, competitor analysis, and identification of new business opportunities, along with coordinating promotional activities and ensuring effective execution at the ground level.





The Area Sales

Manager will collaborate closely with internal teams for forecasting, inventory planning, and timely supply, while preparing periodic sales reports and insights for management review. This position requires hands-on leadership in the field, consistent customer engagement, and proactive problem-solving to maintain high service standards.

Qualifications

- Strong sales, business development, and key account management skills, with experience in channel or distribution-driven businesses.
- Competence in market analysis, forecasting, and territory planning, including data-driven decision-making and reporting.
- Excellent communication, negotiation, and relationship-building abilities to work effectively with diverse stakeholders.
- Proven skills in team coordination, performance monitoring, and coaching field sales personnel.
- Ability to manage on-ground operations, including dealer support, promotional activities, and issue resolution.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in building materials, consumer durables, or related sectors is preferred.
- Comfort with basic digital tools (MS Office, CRM or sales management software) and structured reporting.
- Willingness to travel within the assigned territory and work from on-site customer locations as needed.

📌 Area Sales Manager (Delhi)
🏢 Cheryl India
📍 Delhi