Company: Ace Niara Products Private Limited

Brand: Oh!G SNACK

Department: Sales & Distribution

Location: Mumbai – Central Region

Position: Area Sales Manager (ASM)

Reporting To: Regional Sales Manager / Founder

About the Role

We are looking for an experienced and highly driven Area Sales Manager to lead the sales and distribution expansion of Oh!G SNACK across Central Mumbai.

The ASM will have end-to-end responsibility for developing the territory, onboarding distributors and stockists, managing the area's P&L;, building a robust field sales team, driving primary and secondary sales, and ensuring excellent retail execution.

The role requires someone with a strong understanding of FMCG general trade and, most importantly, existing relationships with distributors and stockists in Central Mumbai.

Key Responsibilities

Distributor & Stockist Development

- Identify and onboard distributors and stockists across Central Mumbai.
- Use existing FMCG relationships to rapidly expand distribution.
- Negotiate margins, schemes, commercial terms and business arrangements.
- Ensure adequate distributor inventory and timely repeat ordering.
- Maintain strong distributor relationships and resolve operational issues.
- Continuously identify gaps in distribution and opportunities for expansion.

Area P&L; Management

- Own the sales and profitability of Central Mumbai.
- Create and manage the area's P&L.;
- Monitor primary sales, secondary sales, margins, schemes and market spends.
- Ensure territory growth is commercially viable and profitable.
- Analyse distributor-wise and territory-wise performance.

Sales Team Building & Management

- Hire and onboard PSRs, Sales Officers and Sales Representatives.
- Build the required field sales structure for the territory.
- Set daily, weekly and monthly targets.
- Track daily sales and field productivity.




- Take regular reports from Sales Officers and ensure timely reporting.
- Conduct team reviews and performance meetings.
- Coach the team on selling, distribution, merchandising and retailer management.

Sales Growth & Execution

- Drive daily sales and consistent market movement.
- Ensure achievement of primary and secondary sales targets.
- Monitor distributor billing and retailer sales.
- Identify gaps in sales performance and take immediate corrective action.
- Ensure every Sales Officer follows the defined beat plan and coverage strategy.

Field Visits & Retail Execution

- Regularly accompany Sales Officers/PSRs in the market.
- Check product placement, visibility, availability and merchandising.
- Personally visit key markets, distributors and retailers.
- Ensure proper market coverage and beat adherence.
- Monitor competitor pricing, schemes, launches and activities.
- Identify opportunities for increasing distribution and retail penetration.

Schemes & Channel Development

- Develop retailer and distributor schemes in consultation with management.
- Recommend market-specific schemes to improve sales and distribution.
- Ensure schemes are properly communicated and executed.
- Monitor scheme effectiveness and ROI.

Reporting & Market Intelligence

- Maintain daily, weekly and monthly sales reports.
- Track distributor inventory and repeat orders.
- Provide management with regular territory updates.
- Monitor competitor activity and market developments.
- Collect feedback from distributors, retailers and the sales team.




- Convert market insights into actionable sales initiatives.

Mandatory Requirements
- 3–7 years of experience in FMCG sales and distribution.
- Experience in the snacks/namkeen/food/snacking category is mandatory.
- Must have existing relationships with FMCG distributors and stockists in Central Mumbai.
- Strong knowledge of general trade and distributor-led distribution.
- Experience in appointing distributors and expanding territories.
- Experience managing PSRs, Sales Officers or Sales Representatives.
- Strong understanding of primary and secondary sales.
- Comfortable with extensive field work.
- Strong negotiation and relationship-management skills.
- Strong team-management and target-achievement orientation.

Ideal Candidate We are looking for a hands-on FMCG professional who already understands the Central Mumbai distribution ecosystem and can bring existing distributor/stockist relationships to the table.

The candidate should be capable of taking complete ownership of the territory—from appointing distributors to building the sales team, driving sales, ensuring retail execution and ultimately delivering a profitable P&L.;

Key Performance Indicators (KPIs)

- Primary sales achievement
- Secondary sales achievement
- Distributor and stockist onboarding
- Active distributor count
- Numeric distribution
- Retail outlet expansion
- Distributor repeat orders
- Sales per PSR/Sales Officer
- Territory P&L; and profitability
- Retailer productivity
- Market coverage
- Product availability and placement
- Team productivity

Pay: ₹30,000.00 - ₹55,000.00 per month

Application Question(s)

- When can you join work?
- Which snack brand have you worked with before ?
- How many distributors you know in your central mumbai who deal in snack category?

Work Location: In person

📌 Area Sales Manager - Central Mumbai
🏢 Oh! G Snack
📍 Mumbai