(JD) Position Area Development Manager (ADM) Department Sales & Distribution Reports To Managing Director (MD) Team Reporting ● Field Sales Representatives (FSRs) ● CRM Support ● Sales Coordinator ● Delivery Team (Operational Coordination) Position Purpose The Area Development Manager (ADM) is the business owner of the assigned territory and is responsible for developing the assigned district/city into a profitable, structured and self-sustaining market. The role is responsible for planning, decision-making, problem-solving, customer acquisition, market expansion, sales growth, retailer development, team leadership and execution to achieve long-term business growth.

Primary

Objectives ● Develop the assigned territory systematically. ● Acquire new retailers and business partners. ● Achieve sales and profitability targets. ● Build a stable repeat-order business. ● Create a high-performing sales team. ● Establish SAIFCO as the preferred premium basmati brand within the territory. Scope of Responsibility The ADM owns complete responsibility for: ● Assigned district / city / pin-code cluster ● Retail market development ● HoReCa business development ● Modern Trade development ● Territory planning ● Beat planning ● Sales planning ● Customer acquisition ● Team performance ● Business growth ● Area profitability ● Market intelligence ● Retail visibility ● Customer relationship management ● Cross-functional coordination Key Responsibilities 1.

Business

Planning ● Prepare Daily Sales Plan ● Weekly Execution Plan ● Monthly Business Plan ● Area Expansion Plan ● Demand Forecast ● Beat & Route Planning ● Sales Target Planning ● Budget Utilization Planning 2.

Market

Development ● Identify complete retail universe. ● Develop new markets. ● Open new territories. ● Acquire new retailers. ● Acquire HoReCa customers. ● Acquire Modern Trade customers.



● Increase numeric distribution. ● Increase market penetration. ● Improve product visibility. 3.

Sales

Development ● Achieve monthly sales targets. ● Increase active retailer base. ● Increase repeat ordering. ● Improve strike rate. ● Improve conversion ratio. ● Improve outlet productivity. ● Increase average order value. ● Maintain profitable sales growth.

- Team Leadership ● Recruit Field Sales Representatives. ● Train and coach the team. ● Set daily priorities. ● Conduct market reviews. ● Review KPIs. ● Conduct performance coaching. ● Build a performance-driven culture. 5.

Decision Making Take decisions related to: ● Territory allocation ● Beat planning ● Retailer approval ● Sampling ● Local marketing execution ● Complaint resolution ● Team deployment ● Sales prioritization (All financial approvals shall follow Company Approval Matrix.) 6.

Problem Solving Resolve issues relating to: ● Slow sales ● Competitor activities ● Pricing objections ● Retailer complaints ● Consumer complaints ● Delivery coordination ● Stock availability ● Team performance ● Quality concerns ● Market expansion barriers 7.

Cross Functional Coordination Coordinate with: ● CRM ● Marketing ● Depot ● Logistics ● Finance ● Customer Support ● MD Qualification ● Graduate (MBA preferred) Experience ● 5–10 years FMCG Sales ● Rice industry preferred ● Distribution management experience ● Team handling experience ● New market development experience ● Robust business planning capability Skills Required ● Leadership ● Sales Planning ● Business Development ● Territory Management ● Negotiation ● Decision Making ● Problem Solving ● Analytical Thinking ● Team Building ● Communication ● Customer Relationship Management ● Commercial Awareness

Pay: ₹35,000.00 - ₹58,307.64 per month

Work Location: On the road

📌 Area Sales Manager (Delhi)
🏢 Amasia Multigrain
📍 Delhi