Sportstech is looking for two experienced Amazon SEO & Search Intelligence Specialists to strengthen the organic visibility, keyword rankings, search relevance, and commercial performance of our Amazon product portfolio.

You will be responsible for monitoring and optimising 100+ active ASINs , analysing customer search behaviour, identifying keyword and competitor opportunities, and translating these insights into high-performing Amazon listings and creative recommendations.

You will work cross-functionally with the Category Performance Manager, Data & Experimentation Analyst, Creative Designers, Video Editor, and CRO Team Lead to improve qualified traffic, conversion rates, organic visibility, and revenue across priority product categories.

Key ResponsibilitiesKeyword & Search Intelligence

- Conduct comprehensive keyword research using Amazon search data, competitor listings, and customer search intent.
- Identify high-volume, high-converting, relevant, and emerging search terms.
- Develop structured keyword and search-term reports for priority ASINs.
- Categorise keywords based on relevance, customer intent, ranking potential, and conversion potential.
- Identify keyword gaps, competitor opportunities, and areas for organic growth.

Organic Visibility & Ranking Monitoring
- Monitor priority ASINs for keyword rankings, indexing status, and organic visibility.
- Identify ranking drops, traffic losses, indexing issues, and competitor movements.
- Investigate changes in impressions, clicks, sessions, and organic performance.
- Maintain accurate ranking and visibility reports across assigned product categories.
- Escalate significant ranking risks and recommend appropriate corrective actions.

Amazon Listing Optimisation
- Optimise product titles, bullet points, descriptions, and backend search terms.
- Balance keyword coverage with natural, customer-friendly, and conversion-focused messaging.
- Translate customer needs, objections, and search intent into explicit product benefits.
- Ensure listing content accurately reflects verified product information and positioning.
- Maintain compliance with Amazon content requirements and Sportstech brand standards.
- Ensure significant content changes are supported by a clear hypothesis and measurable objective.

Creative & Content Support
- Provide keyword- and customer-intent-driven messaging recommendations for listing images, A+ Content, and product videos.
- Identify important features, benefits, use cases, and customer objections that should be communicated visually.




- Prepare clear and actionable briefs for Creative Designers and Video Editors.
- Review completed creative assets to ensure alignment with customer intent, product positioning, and approved SEO strategies.

SEO Testing & Performance Analysis
- Develop hypotheses for testing titles, bullet points, and other listing elements.
- Collaborate with the Data & Experimentation Analyst to evaluate CTR, CVR, sessions, revenue, and organic visibility.
- Support Amazon A/B testing through Manage Your Experiments where applicable.
- Document test results, findings, and optimisation learnings.
- Scale successful SEO strategies across relevant ASINs and product categories.

AI-Assisted SEO Workflows
- Use Claude Skills, AI agents, and similar AI tools for keyword clustering, competitor research, listing audits, content drafting, and customer-intent analysis.
- Develop repeatable AI-assisted workflows for keyword reporting and listing optimisation.
- Continuously improve prompts, skills, agents, and processes to increase speed, accuracy, and consistency.
- Validate AI-generated outputs against verified product information, Amazon data, and Sportstech brand requirements.
- Document successful AI workflows for future use across the CRO team.

Documentation & Collaboration
- Maintain accurate documentation of keyword strategies, listing changes, test results, and performance developments.
- Coordinate priorities with the Category Performance Manager and CRO Team Lead.
- Communicate ranking risks, market opportunities, and implementation blockers clearly.
- Collaborate effectively with analytics, creative, category-management, and CRO stakeholders.
- Contribute successful methods, templates, and workflows to the central CRO knowledge base.

Required Qualifications & Experience
- Proven practical experience in Amazon SEO and listing optimisation .
- Hands-on experience with Amazon Seller Central .
- Experience using Amazon keyword-research, ranking-monitoring, or competitor-analysis tools.
- Strong understanding of Amazon indexing, organic rankings, keyword relevance, and customer search behaviour.
- Experience optimising Amazon titles, bullet points, descriptions, and backend search terms.
- Ability to analyse CTR, CVR, sessions, revenue, and organic visibility .




- Experience translating keyword and customer-intent insights into conversion-focused content.
- Professional experience using Claude, AI agents, or similar AI tools .
- Strong analytical, commercial, and problem-solving skills.
- Excellent written communication and documentation skills.
- High level of accuracy and attention to detail.

Preferred Qualifications
- Experience with Amazon Brand Analytics and Search Query Performance .
- Experience managing Amazon SEO across a large ASIN portfolio.
- Knowledge of the German Amazon marketplace .
- Experience using Amazon Manage Your Experiments .
- Understanding of ACoS, TACoS , and the relationship between paid and organic performance.
- Experience collaborating with creative, analytics, CRO, and category-management teams.
- German-language keyword research or Amazon listing optimisation experience.

Key Skills
- Amazon SEO & keyword research
- Search-intent analysis
- Organic-ranking monitoring
- Amazon listing optimisation
- Competitor and market research
- SEO testing and performance analysis
- Amazon Seller Central
- Analytical and commercial thinking
- AI-assisted workflow development
- Creative briefing and content review
- Cross-functional collaboration
- Structured documentation
- Accuracy and attention to detail

Performance Measures Success in this role will be evaluated based on:
- Improvement in organic visibility and relevant keyword rankings.
- Growth in keyword-indexing coverage.
- Improvement in click-through and conversion rates.
- Growth in qualified traffic and sessions.
- Revenue contribution from optimised listings.
- Number and quality of priority listings successfully optimised.
- Speed and effectiveness in identifying and responding to ranking changes.
- Performance of SEO-related A/B tests.
- Quality and consistency of keyword and search-intelligence reports.
- Effectiveness of AI-assisted SEO workflows.
- Accuracy of documentation and performance tracking.

Join Sportstech This role is ideal for an Amazon SEO professional who combines search intelligence, analytical thinking, conversion optimisation, and AI-assisted workflows .

If you understand how customers search on Amazon, know how to turn data into actionable optimisation strategies, and want to contribute to the growth of a large and evolving product portfolio, we would be pleased to hear from you.

Apply now and become part of Sportstech.

Mail: [email protected] / [email protected]

Location: Chennai, Tamil Nadu

Contact: +91 (phone hidden)

📌 Amazon SEO & Search Intelligence Specialist (Chennai)
🏢 Beeyoond Gaming
📍 Chennai