Roles &

Responsibilities Key Responsibilities Keyword Research & Search Term Optimization Conduct extensive keyword research for new and existing products using Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords Continuously discover new keyword opportunities through Search Term Reports and customer search behavior Monitor keyword rankings and identify opportunities to improve organic visibility Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover current growth opportunities Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages Maintain a structured keyword master sheet for every product and continuously expand the keyword universe Stay updated with Amazon search trends, seasonal keywords, and competitor activity Campaign Setup & Execution Execute, set up, launch, and manage advertising campaigns on Amazon India Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting Configure campaign budgets, bidding strategies, placements, and targeting Ensure campaigns follow internal naming conventions and account structure Perform campaign QA before launch to ensure error-free execution Campaign Optimization Monitor campaign performance daily and take timely optimization actions Optimize bids, budgets, keywords, ASIN targeting,



and placements Pause underperforming campaigns and scale winning campaigns Identify search term opportunities and add negative keywords Improve campaign efficiency while maintaining profitability Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures Continuously improve ACOS, TACOS, ROAS, and overall account efficiency Analytics & Reporting Pull and analyze campaign performance data from the Amazon Advertising Console Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, and Spend Analyze Search Term Reports to identify winning keywords and wasted spend Identify optimization opportunities based on campaign performance Prepare daily, weekly, and monthly performance reports with actionable insights Highlight performance trends and recommend next steps Budget Management & Scaling Manage daily, weekly, and monthly advertising budgets efficiently Allocate budgets based on campaign performance Scale winning campaigns while maintaining target ACOS and TACOS Monitor budget pacing and ensure effective utilization of advertising spend Listing Optimization Support Coordinate with the catalog team to improve listing performance Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store Monitor Buy Box ownership and listing health Identify opportunities to improve organic rankings alongside paid advertising Account Management Monitor overall account health and campaign delivery Troubleshoot campaign issues and policy violations Maintain a clean and organized Amazon Advertising account structure Stay updated with Amazon Advertising features, algorithm updates, and best practices Skills: amazon,keyword research,campaigns,optimization,research,advertising,keywords,analytics

📌 Amazon Ad Specialist/Performance marketing (Amazon Ads,C) (Hyderabad)
🏢 CG-VAK Software u0026 Exports
📍 Hyderabad