General Trade Sales Leader – Tamil Nadu
Location: Tamil Nadu
Role Summary
We are looking for an experienced General Trade Sales Leader to drive revenue growth and expand the offline retail business across Tamil Nadu. The role will be responsible for building and managing the distributor and super stockist network, leading the field sales team, and driving distribution, sales, and market penetration across the state.
Key Responsibilities
Own General Trade revenue and achieve sales targets across Tamil Nadu.
Build and manage distributor and super stockist networks.
Drive primary and secondary sales, outlet expansion, and SKU penetration.
Lead and develop the field sales team, including ASMs, TSOs, and Field Sales Executives.
Plan territory coverage, monitor market execution, and improve retail visibility.
Manage trade schemes, distributor performance,



and retailer engagement.
Collaborate with cross-functional teams to deliver business objectives.
Desired Profile
5–15 years of experience in General Trade Sales within FMCG, food, or consumer goods.
Robust understanding of the Tamil Nadu market, distributor ecosystem, and retail landscape.
Proven experience in sales force management, distributor development, and business expansion.
Demonstrated ability to deliver revenue growth, increase distribution, and achieve sales targets.
Hands-on leader with strong execution skills and a results-oriented mindset.
Reporting To: Founder
Team Size: 60–70 members
Working Days: 6 days a week

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