About the Company:
Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role:
We are looking for SEO Manager to lead Driffle's organic growth initiatives across SEO, content, referral programs, and app growth. This role is responsible for increasing organic traffic, improving customer engagement, growing brand awareness, and driving revenue through non-paid acquisition channels. You'll work closely with Performance Marketing, Product, CRM, Design, and Content teams to build scalable growth loops and establish Driffle as a leading gaming marketplace.

Key Responsibilities:
Technical SEO
Own Driffle’s SEO roadmap by conducting technical SEO audits, resolving crawl, indexation, duplication,



canonicalization, broken-link, redirect, and orphan-page issues; improving Core Web Vitals; optimizing XML sitemaps, robots.txt, hreflang, and structured data; ensuring effective pagination, faceted navigation, and JavaScript rendering; and partnering with engineering teams to embed SEO best practices into product releases.

Organic Growth Strategy
Develop and execute global SEO strategies across games, gift cards, software, gaming subscriptions, DLCs, and in-game top-ups; identify keyword opportunities across multiple geographies; build scalable category, collection, and landing-page strategies; optimize translations for international markets; and drive non-brand organic acquisition and revenue growth.

AI Search Optimization (AEO)
Optimize content for AI-driven search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Implement structured data and schema to improve A

📌 Search Engine Optimization Manager (Gurugram)
🏢 Driffle
📍 Gurugram