About the Company
Join the Rocketship ?
We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling quick and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.
It’s your front-row seat to the next big shift in ecommerce.
About the Role
We are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops.
What You’ll Own
1. Lifecycle - Acquisition & Retention Strategy
Design and execute end-to-end lifecycle journeys:
Signup → Activation → Engagement → Expansion → Paid
Build and optimize automated onboarding flows that help users reach the product’s core value faster
Create systems for feature discovery, usage nudges, and dormant user reactivation
Design expansion journeys that convert engaged users into power users and paying customers
Develop retention frameworks that improve user stickiness and long-term product engagement
2. Product Analytics & User Insights
Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
Identify drop-off points, activation barriers, and engagement gaps
Define and track Product Qualified Lead (PQL) signals
Identify the product’s “Aha” moment and optimize onboarding flows to help users reach it faster
Act as the Voice of the User, feeding insights back to P