Lead Generation Specialist

Experience: Minimum 1 year
Location: Mumbai
Industry: Real Estate Marketing & Digital Advertising

We are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.

Key Responsibilities
Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.
Develop campaign strategies based on project, audience, location and budget requirements.
Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.
Identify opportunities to reduce cost per qualified lead while improving lead quality.
Work closely with the creative and content teams to develop high-performing ad creatives and copy.




Analyse campaign data and provide actionable insights and performance reports.
Conduct A/B testing of audiences, creatives, messaging and landing pages.
Track leads through the funnel and optimise campaigns based on lead quality and conversions.
Stay updated with the latest developments, tools and best practices across Meta and Google Ads.

Candidate Requirements
Minimum 1 year of hands-on experience in Meta Ads and Google Ads.
Demonstrable experience in generating leads through paid advertising.
Strong understanding of performance marketing, targeting, retargeting and campaign optimisation.
Data-driven mindset with solid analytical and problem-solving skills.
Ability to manage multiple campaigns and budgets simultaneously.
Real estate lead-generation experience will be a strong advantage.
Most importantly, we are looking for someone who can demonstrate that they have generated leads and delivered measurable ROI through paid advertising.

📌 Performance Marketing (Mumbai)
🏢 Ace Of Estates
📍 Mumbai