Creative Strategist – Ravel (Full-time, On-site, Mumbai)
About Ravel
Ravel is a BSE-listed, performance-driven haircare brand. We don't run brand awareness campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a script doesn't convert, we kill it and write a better one. That's the job.
The Role
You will own the creative engine behind our paid ads end to end. Not just the idea, the finished ad. You'll do the research, write the copy, plan the shoot, and work with our in-house editors to get it done. This is a direct response copywriting role at its core: your words have one job, to make people buy. Your ideas go live on real budgets within days, and you'll see exactly how they perform.
What You'll Do
Do deep customer research: mine reviews, comments, support chats, competitor ads, and Reddit threads to find the exact words our customers use to describe their problems
Write direct response ad scripts and copy for Meta and other paid channels. Hooks, angles, offers, CTAs, all built on research, not guesswork
Ideate ad concepts rooted in customer insight, not trends copied from other brands
Own execution: plan shoots, direct talent, and get the ad made with our team
Edit creatives yourself or work with our in-house editor tightly to get ideas implemented.
Read performance data (CTR, ROAS, CAC, hook rate) and iterate. Winning ads get scaled, losing ads get dissected
Build structured A/B tests: new hooks, new angles, current formats, every week
Who Should Apply
You've written direct response creatives for D2C performance marketing and can show ads that actually spent money
You do the research before you write. You know a great hook comes from a customer review, not a brainstorm
You write original copy. If your process is pasting a prompt into ChatGPT and shipping the output, don't apply. We'll know by the second line
You can write a hook in 8 words that earns the next 3 seconds
You can edit on CapCut or Premiere, or at minimum give a
📌 Creative Strategist (Mumbai)
🏢 Ravel
📍 Mumbai