Sales Executive – Lighting Field Sales | General Trade

Sales – General Trade
Lighting
Experience: 3–5 Years
Graduate (Any Discipline)
Reporting To: Area Sales Manager (ASM)

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. We are building a founder-led, performance-first sales culture with solid channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
Build, expand, and service a robust dealer and distributor network; Execute trade schemes, promotions,



and discount programs effectively at the counter level
Manage outstanding collections and ensure adherence to credit norms with channel partners
Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

Channel Network Building
Secondary Sales Execution
Competition Intelligence
Market Coverage & Beat Planning
Collections & Credit Management
MIS & Reporting

EXPERIENCE & BACKGROUND
Industry Preference: Lighting & Switchgear
Territory management, dealer relationships, secondary sales focus, local market knowledge

Competitive fixed pay with performance-linked variable pay.
Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
Structured onboarding, product training, and ongoing sales skill development

📌 Sales & Training Executive (Andhra Pradesh)
🏢 Sturlite India
📍 Andhra Pradesh