Job Title: Country Manager – Spine & Orthopedics
Location: Based in India | Market responsibility across India & UAE
Company: Medworks Medical Equipment LLC (Dubai) / NextGen Medworks India
About the Role:
Medworks is looking for an experienced Country Manager – Spine and Orthopedics to lead our Spine business across India and UAE, with a robust focus on advanced technologies including RF Plasma (Coablation), UBE (Unilateral Biportal Endoscopy), and other spine surgery platforms utilizing plasma probe technology. This is a high-impact leadership role for someone who understands the clinical and commercial side of spine surgery, and who can build a market from the ground up while developing a team to sustain long-term growth
Key Responsibilities
Lead and grow the Spine & Orthopedics business across India, with direct ownership of market development for RF Plasma, UBE, and related spine surgery technologies
Develop and establish the Spine market in UAE, building clinical relationships and commercial presence from the ground up
Recruit, train,
and develop a high-performing regional sales and clinical support team
Manage and strengthen distributor relationships across North, West, and East India
Build and execute go-to-market strategy for spine technologies, including surgeon training, KOL development, and hospital onboarding
Drive revenue growth and market share across both territories.
Collaborate with global technology partners on product positioning, pricing, and training support Represent the company at key medical conferences, surgeon workshops, and industry events.
Key Skills & Competencies
Proven experience in Spine/Orthopedic medical device sales and market development, ideally with exposure to RF plasma, endoscopic spine (UBE), or related surgical technologies
Strong track record of building teams and managing distributor networks
Experience developing a market in the UAE/GCC region is a strong plus
Excellent relationship-building skills with surgeons, hospi