Location: Gurugram (On-site)
Employment Type: Full-Time | Monday – Friday
Experience: 3–4 Years (Media Agency Background Preferred)
Compensation: ₹6.0 LPA – ₹7.5 LPA (Based on experience and fit)
About the Role: Moksha Media Group is looking for a dynamic and analytical Media Planner to join our integrated media team. The ideal candidate should have hands-on experience in planning and executing both Digital and Mainline Media campaigns, with robust media strategy, planning, research, and client servicing capabilities. This role requires working closely with marketing & strategy to develop integrated media plans that deliver measurable business outcomes.
Key Responsibilities:
Media Planning:
Develop integrated media plans across Digital and Mainline channels based on client objectives and target audiences.
Recommend the optimal media mix, budgets, and phasing for campaigns.
Conduct audience research, consumer behaviour analysis, and competitive benchmarking.
Prepare annual, quarterly and campaign-specific media plans.
Digital Media:
Plan campaigns across Meta, Google, YouTube,



Programmatic, OTT, LinkedIn, X, and other digital platforms.
Understand digital KPIs such as Reach, Impressions, CPM, CPC, CTR, CPV, CPL, CPA, ROAS, Frequency, and Engagement.
Coordinate with performance marketing teams for campaign execution and optimization.
Work with analytics tools such as GA4, Meta Business Suite, Google Ads, Similarweb, and other planning tools.
Mainline Media:
Plan campaigns across Television, Print, Radio, Cinema, Outdoor (OOH/DOOH), and Activation.
Coordinate with media buying teams and publishers.
Evaluate media proposals and negotiate value-added opportunities.
Understand media consumption patterns across different markets and audience segments.
Research & Insights
Conduct category, market, and competitor analysis.
Use industry tools and reports to identify consumer and media trends.
Translate research into actionable media recommendations.
Client Management
Particip

📌 Media Planner (Gurugram)
🏢 Moksha Media Group
📍 Gurugram