About the Job:
We are looking for a passionate Marketing skilled to join our marketing team at Manipal Hospitals
About Manipal Hospitals:
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal’s integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.
Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.
Role: Performance Marketing/Paid Marketing/Search Engine Marketing (Digital)
Location: Pune, India
What You’ll Do:
Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.
Lead and support the implementation of our paid marketing strategies
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
Monitor market intelligence and keep track on competitor movement and market situation
Key KPIs
Cost per Lead (CPL) – channel-wise, specialitywise and campaign wise
Cost per Appointment / Admission (CPA)
Lead-to-appointment conversion rate & Appointment-to-admission conversion
ROAS & Reve