You will own outbound business development for the Accounting-As-a-Service and Finance-as-a-Service line: identifying accounting practices, bookkeeping firms, fiduciary/administratiekantoor businesses and finance-heavy SMEs across the Netherlands, Belgium, Ireland and the UK, opening conversations with partners and finance leaders, and carrying them to a qualified first meeting with our European partners.
You are not expected to close engagements alone or to be a technical accountant. You are expected to generate consistent, high-quality pipeline, to speak credibly about outsourced finance delivery, and to run a disciplined CRM.

KEY RESPONSIBILITIE
SPipeline generatio
nBuild and maintain targeted prospect lists of accounting firms, fiduciaries and SMEs across assigned European markets, using LinkedIn Sales Navigator, Apollo.io, etc
.Run multi-channel outbound: cold email sequences, LinkedIn outreach, and cold calling into European time zones
.Manage inbound and marketplace channels including Clutch, Upwork and similar platforms — responding to briefs, writing proposals,



and converting enquiries into calls
.Achieve agreed monthly targets for qualified meetings booked and pipeline value created
.Qualification & client conversation
sRun discovery conversations: current finance team structure, volumes, software stack, pain points around capacity, close timelines and staff turnover
.Qualify opportunities against our delivery capability and commercial thresholds before passing them forward
.Prepare briefing notes so European partners walk into every meeting with full context
.Support proposal and pricing preparation alongside the delivery team; follow up until decision
.Market intelligenc
eTrack competitors in the European finance outsourcing market and feed positioning insight back to leadership
.Maintain a view of local market conditions — regulatory calendars, busy-season timing, accountancy staffing shortages — and time outreach accordingly
.CRM & reportin
gKeep the

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