Lead – Planning & Strategy

Location: Mumbai / Delhi
Experience: ~10–12 years
Reports to: CEO
CTC: 27L + 3L annual retention bonus

The role
Scatter is looking for a senior planning leader who can turn business problems, brand challenges, and consumer insights into a clear strategic direction, campaign architecture, and content strategy.
We are looking for someone who can lead the thinking, build a solid planning team around them, and work closely with creative, client servicing and specialist teams to translate strategy into work that performs.

The role spans three important areas of Scatter's business: existing clients, growth within those clients, and new-business pitches.

What will you own
1. Brand and communication strategy
Take business and marketing problems and find the strategic problem underneath them. You should be comfortable working across brand and communication strategy, consumer and cultural insight, category understanding, positioning and messaging, content strategy, and strategic narratives.



The expected output is a clear point of view that gives teams a powerful place to go.
2. Campaign architecture
Turn insights and strategic direction into campaign and content architecture. This means answering questions such as - What is the central idea? What are the stories around it? How does it sustain beyond one execution? How should different formats and platforms contribute to the larger idea? You'll work closely with Creative to ensure the strategy survives the journey from brief to execution.
3. Better briefs
Own the quality of strategic and creative briefs across significant accounts and campaigns. A great brief at Scatter should identify the real problem, contain a genuine insight, establish a clear strategic proposition, give Creative enough direction without prescribing the answer, and provide a basis against which the eventual work can be evaluated.
4. Strategic leadership on existing accounts
Some accounts require substantial ongoing strategic

📌 Lead – Planning (Mumbai)
🏢 Scatter
📍 Mumbai