About Us:
Beyond13 Apparels is a fast-growing company building new-age innerwear brands in a category that has been widely underserved. We are expanding our offline distribution network and are looking for an early-team member with massive growth potential to help scale our presence PAN India.

Role Overview:
As Area Sales Manager, you will lead the buildout of our offline distribution network. Working directly with the founders, you will appoint and manage distributors, drive product placement at the retail level, and generate secondary demand across markets. This is a foundational role with significant scope to grow as the company grows.

Key Responsibilities:
Identify, appoint, and manage distributors across regions PAN India
Establish primary placement of products with distributors and retail partners
Build and drive secondary demand at the retailer and consumer level
Work closely with founders on sales strategy, forecasting, and market expansion planning
Track distributor performance, monitor sell-through, and ensure healthy inventory movement




Set and achieve regional sales targets
Provide on-ground market intelligence on competition, pricing, and demand trends
Build and maintain strong, long-term relationships with channel partners

What We're Looking For:
3–6 years of offline sales experience, preferably in apparel, innerwear, FMCG, or a distributor-led category
Proven track record of appointing and scaling a distributor network
Strong understanding of primary and secondary sales dynamics in general trade
Willingness to travel extensively across markets
Entrepreneurial mindset comfortable with an early-stage, high-growth environment
Strong negotiation, relationship-building, and analytical skills
Self-starter who can operate with limited structure and drive results independently

Why Join Us:
Be part of the early team in a fast-growing brand creating a recent category
Direct collaboration with founders on strategy and scale
Massive growth potential as the compan

📌 Area Sales Manager (Mumbai)
🏢 Beyond13 Apparels
📍 Mumbai