JOB TITLE: CRM MANAGER

Location: Bengaluru (Work from Office) Reporting To: Associate Director –
Retention & Product Department: Retention Level: L5 Type: Full time

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ABOUT THE ROLE:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across
our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM
funnel — from onboarding to reactivation — with a robust focus on retention,
engagement, and repeat usage. This is a hands-on leadership role where you’ll
manage a small team and collaborate with cross-functional stakeholders to scale
CRM impact and drive business outcomes.

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KEY RESPONSIBILITIES:

* Own and drive CRM strategy for different business verticals.

* Lead execution across Push, SMS, WhatsApp, and Email campaigns.

* Manage and mentor CRM executives/specialists.

* Build lifecycle marketing journeys — onboarding, engagement, reactivation.





* Monitor and report performance metrics (DAU, WAU, re-engagement,
conversions).

* Create CRM dashboards, track OKRs, and drive continuous improvements.

* Collaborate closely with product, growth, content, and data teams.

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KEY DELIVERABLES:

* Increase in repeat user retention and revenue through CRM.

* Optimized user journeys across the CRM funnel.

* Strong and scalable CRM processes and execution frameworks.

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WHAT WE’RE LOOKING FOR:

* 4–6 years of experience in CRM, lifecycle marketing, or retention.

* Hands-on experience with campaign tools and analytics platforms.

* Ability to lead and coach a small team.

* Strong data orientation with a performance mindset.

* Excellent collaboration and stakeholder management skills.

Share your CV at jasmine@appsf

📌 CRM Manager (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru