Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.

Experience: 2 - 6 Years

Location: Kolkata (Onsite)

Education: MBA/PGDM in Marketing from a reputed B-School preferred

‍Key Responsibilities

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Strategic Marketing & Brand Building

Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets.
Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies.

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Demand Generation & Growth Marketing

Plan and execute multi-channel lead generation campaigns.
Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing,



and marketing automation.
Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
Monitor marketing funnel metrics and optimize conversion rates.

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Product Marketing

Lead product launch campaigns and market expansion initiatives.
Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral.
Conduct competitor analysis, customer research, and market intelligence activities.
Work closely with product teams to translate technical capabilities into compelling business value propositions.

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Content & Digital Marketing

Own the company’s digital presence across websites, blogs, social media platforms, and industry communities.
Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and

📌 Marketing Manager – AI Products (Kolkata)
🏢 Web Spiders
📍 Kolkata