Email Marketing

Google + Yahoo’s New Sender Requirements

We share Google + Yahoo's new sender requirements to help combat spam and enhance inbox safety.

By

Abby Millar

Recently, Google and Yahoo have announced significant updates to their deliverability rules, introducing current, stricter sender requirements to help combat spam and enhance inbox safety. These changes are due to take effect from February 1, 2024.

In this article, we'll dive into the key takeaways from these updates to help you ensure that your messages continue to reach your audience effectively and that you remain compliant. The good news is that chances are you’re already doing a most of these, so don’t worry

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Who needs to make changes?

Google has a new set of requirements are relevant for ALL email senders, and there are some extra requirements for those who are classed as ‘bulk senders’— that’s those who send 5k or more emails to Google accounts per day.

Not sure where you sit in terms of send volume to Google accounts? All traffic from a given sender will count towards that 5k threshold,



including transactional emails, and is relevant for all email addresses ending with gmail.com or googlemail.com.

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What changes need to be made?

There are six changes you need to make;

Remove Gmail from your friendly "from" address
Set up a branded sending domain
Set up DMARC authentication for your sending domain
Align your “from” address with your sending domain
Make unsubscribing easier and clearer
Keep spam complaints low

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Now, let’s go into those in more detail…

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Remove Gmail from your friendly "from" address

This applies to all senders, not just bulk senders.

Don’t use Gmail or Yahoo email addresses in your friendly "from" address. If you are using @gmail.com or @yahoo in the “from” address of your emails, switch the "from" address over to a website domain you own (see below regarding dedicated sending domains).

In order to meet this requirement, you need an email address that includes

📌 Google + Yahoo’s New Sender Requirements (Rajkot)
🏢 Altum
📍 Rajkot