Learn how to quickly and easily set up DMARC authentication on your email domain with our handy guide
By
Nathan Hoare
Having DMARC authentication is now the gold standard for email senders, wanting their emails to land in the inbox - particularly Gmail and Yahoo who are updating their requirements from 1st February 2024.
Read more about the wider Gmail and Yahoo sending requirements.
What is DMARC authentication and why is it key?
Domain alignment through DMARC is a security protocol policy that servers use to make sure emails are coming from a legitimate sender.
Alignment happens when the domain name in your email's "From" header matches the sender email domain. As a result, DMARC passes it, indicating that it was a legitimate email - this will satisfy the inbox providers and reach your customers.
DMARC domain alignment helps protect against spoofing, impersonation attacks, business email compromise, and phishing.
We recommend configuring your DMARC policy to at least “p=none” on your root domain.
DMARC Authentication Tools
There are plenty of third-party tools that already exist to help set up and manage your DMARC authentication, for example;
EasyDMARC
VailMail
DMARCian
MXToolbox
How To Set Up And Apply Your DMARC Record
Visit a free platform like DMARCian above
Check your domain status
Generate a valid DMARC record - ensure your Policy (p) is set to "Reject" (p=reject)
Update your DNS settings with your domain host (GoDaddy, 123Reg, etc)
Check the status of your DMARC record
tags
Email marketing
Nathan Hoare
Digital expert with extensive global marketing experience
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