Roles & Responsibilities

Key Responsibilities

Keyword Research & Search Term Optimization
Conduct extensive keyword research for new and existing products using
Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools
Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords
Continuously discover current keyword opportunities through Search Term Reports and customer search behavior
Monitor keyword rankings and identify opportunities to improve organic visibility
Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth
opportunities
Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
Maintain a structured keyword master sheet for every product and continuously expand the keyword universe




Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution

Execute, set up, launch, and manage advertising campaigns on Amazon India
Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns
Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
Configure campaign budgets, bidding strategies, placements, and targeting
Ensure campaigns follow internal naming conventions and account structure
Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, ASIN targeting, and placements
Pause underperforming campaigns and scale winning campaigns
Identify search term opportunities and add negative keywords
Improve campaign efficiency while maintaining profitabi

📌 Amazon Ad Specialist/Performance marketing (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad