Marketing Strategy

Marketing in a recession - why you shouldn't be stopping now

When times are good you should advertise, when times are bad you MUST advertise. Read more on our blog about why you should keep marketing activity up during a recession so your brand can thrive.

By

Abby MillarAbby Millar

The economic effects of the Covid-19 pandemic and the invasion of Ukraine are still felt around the world and the current recession is placing further overwhelming stress on businesses.

A recession is unpredictable with the only certainty being that the market will drop. Each area of your business jostles for its portion of a much-reduced budget and many managers will cut marketing as one of the first strategies for managing losses.

We’re here to explain to you why the best strategy might be the opposite.

Reasons You Should Keep Marketing:

As the saying goes:

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"WHEN TIMES ARE POSITIVE YOU SHOULD ADVERTISE, WHEN TIMES ARE BAD YOU MUST ADVERTISE”

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Let’s break down five reasons why this might be the case.

History





History has demonstrated time and time again that companies that increased or maintained their spending on marketing saw growth throughout a recession [Marketing Week]. It is important to understand that continuing to advertise is a long-term strategy for the recession so don’t expect to see large increases in profit over the first few months.

Consistency

As you will know from experience, consistency over a long period of time is the best way to market successfully. The best position your business can be heading into a recession is on board with a long standing marketing strategy that you are committed to continuing.

Maintaining constant contact with your subscribers and customers is one of the best ways to retain a loyal customer base.

If you cut down on your marketing, you are also cutting down on your online presence and everything that goes with it. The contact that you have with your customers reminds them of your existence.

Market proportio

📌 Marketing in a recession (Rajkot)
🏢 Altum
📍 Rajkot