Digital Marketing

Google Helpful Content Update

On 25th August 2022, Google rolled out the Helpful Content Update. This new update aims to favour content that is beneficial to its target audience, is original, and is built for people rather than a search engine algorithm. In this article, we will be looking at how the new update might impact your business, what is meant by people-first content, and offering our top tips for making sure that your content is still coming out on top.

By

Nathan HoareNathan Hoare

What is the new update?

The update devalues content that is written for the search engine algorithm, and will give the top search result spaces to customer focused pages.

Here Is How Google Summarised Its Recent Update:

‘The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitors expectations won’t perform as well’

(bold added by Altum)

What does this mean for me?





Google has said that they want content creators to think about how valuable their posts are for their customers, encouraging more time and energy being put towards the reader’s experience.

The good news is that if you are already producing high-quality content and not just trying to get more clicks on Google, then not much will change for you. The bad news is that if you are currently chopping up the top 3 search results of a given topic for your own article, then your pages are going to start to drop down Google’s list of results.

From now on people-first pages are going to become the top search results for Google.

What does ‘people-first’ content look like?

We keep using the phrase ‘people first’ but what does this look like in practice?

If You Have Done Your Research And Are Truly Passionate About The Topic Then You Can Probably Rest Assured That You Have Created An Interesting, Informative Article. However, Just To Triple Check Your Work (as We’re Sure You Always Do), Here Are a Few Questio

📌 Google Helpful Content Update (Rajkot)
🏢 Altum
📍 Rajkot