Christmas is coming You might think it's too early to put your tree up but that doesn’t mean you shouldn’t be getting your 2022 festive marketing ready to unwrap. Here is our checklist of 10 things you need to tick off to ensure you are prepared for the busiest season of the year.
By
Abby MillarAbby Millar
Spread the cheer over social media
How? There are loads of ways, but here are a few ideas to get you started:
Hold an advent giveaway on your channel
Run a festive competition or brand partnership
Hold an Instagram Live showcasing your Christmas collection
Change your profile pictures to give a Christmassy feel
Create some templates to give your feed a festive theme
Schedule your content for the Christmas period
So obviously the main reason for this is so that you are able to sit back, relax and enjoy that glass of mulled wine; but it is also a outstanding way to make sure that you are organised and have got all the right messages going out to your customers. If you leave it until the last minute,
you are bound to be rushing (Christmas is always a manic time) and will be likely to miss the core objective of your content or even worse, forget posting anything at all.
Optimise your Facebook Shop
Social Commerce is an ever growing phenomenon. During the festive season, customers are in buying mode; they are ready to spend their money. You need to make their journey to do this as easy as possible. For more information on Social Commerce, please read our blog.
Update your Christmas product shots
It goes with the traditional saying, ‘a picture says a thousand words’. Updating your product shots with a Christmas feel/packaging will automatically make customers associate your product with the festive period; whether that’s something that they are going to consume on the big day, or buy for a loved one… There is so much ‘clutter’ at Christmas, you need to make the purchasing funnel as easy as possible if you want