Email Marketing

Create the best marketing emails with these 16 tips

It may feel impossible to set your business apart from the rest but here at Altum Media we have compiled our top tips to increase your business’ click-through rate with 16 easy tips.

By

Nathan HoareNathan Hoare

‍

Set up a dedicated sending domain

Before you draft the perfect campaign and hit the button on your database that you’ve worked so hard to build up - set-up a dedicated sending domain.

This is a sub-domain rooted from your main website - essentially is allows you to build trust and sending authority with both your customers, but more importantly, the email clients, such as Gmail, Yahoo and Apple Mail to ensure that more of your well crafted emails actually LAND in the inbox of the intended target.

No idea where to start with your dedicated sending domain? Get in touch and speak to an expert.

Have an engaging subject line

This is the first thing that people read when scanning through their emails and a lot of emails will be deleted based on their subject line.



Make sure you grab your subscriber’s attention with something that will be interesting to them to avoid getting cut at the first stage.

Try no more than 9 words so it can be read quickly. Time-pressured offers for your best-selling products, or informative emails letting customers know how to get the most out of your brand are popular.

‍3. Know who you are sending the emails to

If you know your subscriber base, the chances are you will be able to sell them something that you know they need. Think about your brand and the people that buy from it; are they into excellent deals, long-standing quality products, how old are they, do they need more information on your products or are they self-explanatory.

Keep your customer at the forefront of your mind when writing the email and you are more likely to see a higher click-through rate.

Have a plan (linked to your wider content plan)

Your email marketing campaigns should be planne

📌 Create the best marketing emails with these 16 tips (Rajkot)
🏢 Altum
📍 Rajkot