Email marketing is a direct marketing channel that generates an 122% return on your investment (ROI) making it one of the most cost-effective investments for your business. Unsure about how to begin? We’ve got you covered.
By
Nathan HoareNathan Hoare
This article will take you through the different types of emails, what they’re best at, and our personal top tips for maximising your email marketing strategy.
Why is Email Marketing Effective?
Email was one of the first means of digital communication and was first invented in 1969. So how is it still one of the most effective marketing tools today?
Ease and Reach
Email has been around for 50 years and therefore all consumers will have access to an email account. This means businesses can directly contact individuals who have shown interest in their business through an easy-to-use medium that is available to all.
Personalised
Once a subscriber database has been organised, it is easy to create personalised content that applies to smaller groups of your subscribers.
Such as those who have been inactive, those who have recently browsed, those who have recently purchased products, etc.
Emails that target subscribers with more personal content have a higher chance of turning browsing into purchases and loyal customers.
Cost
The costs to send marketing emails are considerably lower than other marketing channels. With such a high conversion rate with your investment, using email marketing is a no-brainer.
Automated
Once you have set up email automations, you can sit back and watch your well spent investment turn subscribers into long-term customers.
Advantages Of Email Marketing
From the first welcome email to the ‘we’ve missed you…’ emails, reaching your subscribers through varied and engaging emails are fundamental to growing your brand.
There Are Three Key Objectives To Email Marketing:
Conversion
New products and promotional offers can be sent to your subscriber
📌 What is email marketing? (Rajkot)
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