Email Marketing

Top 10 Revenue Driving Email Flows for E-Commerce Businesses

Email flows are a series of automated, pre-designed emails that are sent to customers or subscribers and are usually triggered by a specific website action. They can drive revenue and increase customer loyalty. This blog discusses our 10 favourite email flows to try today

By

Abby Millar

‍What are email flows?

They are a series of automated, pre-designed emails that are sent to customers or subscribers and are usually triggered by a specific website action. These flows are ongoing and run behind the scenes to help gain interest, revenue and loyalty from your subscribers.

There are CRM platforms available to help with email automation and creating email flows and campaigns, such as Klaviyo, so as your business grows you can keep communicating with your customers and maintain their loyalty to your brand.

10 revenue & loyalty email flows

Here are 10 email flows we suggest that ALL ecommerce brands should have set up in their Klaviyo account.

Subscriber Welcome





Welcome A friendly reminder to new subscribers that they are appreciated, and part of a community can go a long way. It can increase trust in the brand and build a sense of care which can leave a good impression going forward.

Send a positive email with some key details of the brand that are important to you so current subscribers know what you are all about right away. It is very common to include an introductory offer in these emails to start building a relationship with your subscribers and drive-up sales from the start. This is the top revenue generating flow for lots of brands.

‍2. Cart Abandonment

Life gets in the way sometimes, and for whatever reason carts get dropped. This principle is similar to ‘browse abandonment’ but this time we know the customer is almost ready to purchase, so the chances of them clicking and acting on the email sent will be greater.

Set up the email with an opening phrase that grabs their attent

📌 Top 10 Revenue Driving Email Flows for E-Commerce Businesses (Rajkot)
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