Key Responsibilities

Keyword Research & Search Term Optimization
Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords
Continuously identify recent keyword opportunities through search term analysis and customer search behavior
Monitor keyword performance and identify opportunities to improve product visibility
Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
Regularly add negative keywords to eliminate wasted ad spend
Perform competitor product research to identify growth opportunities
Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
Stay updated with seasonal search trends and marketplace demand

Campaign Setup & Execution

Execute, set up, launch,



and manage advertising campaigns on Flipkart
Create and manage Keyword, Product, Search, and Display advertising campaigns
Configure campaign budgets, bidding strategies, targeting, and placements
Organize campaigns following internal naming conventions and account structure
Perform campaign QA before launch to ensure accurate execution

Campaign Optimization

Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, product targeting, and placements
Pause underperforming campaigns and scale winning campaigns
Identify profitable search terms and add negative keywords regularly
Improve campaign efficiency while maintaining target ROAS
Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
Continuously improve advertising efficiency while reducing wasted spend

Analytics & Reporting

Pull and analyze campaign performance da

📌 Flipkart Ad specialist/Performance Marketing (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad