Key Responsibilities

Campaign Setup & Execution
Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)
Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
Configure campaign objectives, budgets, bidding strategies, schedules, and placements
Upload creatives, ad copies, headlines, and CTAs accurately
Ensure campaigns follow internal naming conventions and account structure
Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

Monitor campaign performance daily and take timely optimization actions
Pause underperforming campaigns and scale winning campaigns
Optimize budgets, audiences, placements, and creatives to improve efficiency
Refresh fatigued creatives and maintain healthy campaign performance
Execute A/B tests across creatives, audiences, offers, and campaign structures
Maintain optimal campaign performance while reducing acquisition costs

Audience Management

Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences




Create audience exclusions to minimize overlap
Monitor audience performance and recommend improvements

Analytics & Reporting

Pull and analyze campaign performance data from Meta Ads Manager
Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,
CPM, CTR, CVR, Frequency, and Spend
Identify optimization opportunities based on campaign performance
Prepare daily, weekly, and monthly performance reports with actionable insights
Highlight performance trends and recommend next steps

Budget Management & Scaling

Manage daily, weekly, and monthly advertising budgets efficiently
Allocate budgets based on campaign performance
Scale winning campaigns while maintaining efficiency and profitability
Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

Ensure proper Pixel implementation and event tracking
Verify Conversion API (CAPI) setup and event mappin

📌 Senior Meta Ad analyst/Performance Marketing (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad