Digital Marketing

Marketing checklist for small businesses during the Coronavirus pandemic

Read about marketing your small business during a pandemic and download our free small business marketing checklist.

By

Abby Millar

Like many businesses, we have been affected by the Coronavirus outbreak. We’ve lost a client and their overdue invoices are most likely not going to be paid. Whilst we are very upset for this small business and everyone involved, this is hugely frustrating for us when the work has already been done, long before we knew the Coronavirus epidemic was going to become a problem here in the UK. We are a small business too - there’s just two of us - and we rely on the income from all of our clients to pay our mortgage and bills.

Over the last 7 days we have had to adapt quickly. Our clients’ scheduled content has been deleted, campaigns have been stopped, photoshoots have been cancelled. The content we planned weeks ago is no longer relevant with a new pandemic forcing people to stay inside and limit social contact. Things have changed rapid,



and the way people consume things will change too.

As cafes, delicatessens, bars and restaurants are forced to close and cancel their wholesale orders with producers and suppliers, many businesses have had to refocus their efforts on their direct-to-consumer channels. We already work with many of our clients on their consumer marketing channels and have helped them build strong and healthy e-commerce arms of their business. Across many of our clients we have seen an unprecedented amount of orders and revenue through these channels in the last couple of weeks as people go direct to their favourite brands to stock up. People are ordering speciality coffee and artisan clothbound cheddar to see them through this period of social distancing - things that are not necessarily staples - but more luxuries. I mean, if you’re going to be stuck at home, you may as well make it better with your favourite food and drink, ri

📌 Marketing checklist for small businesses during the Coronavirus pandemic (Rajkot)
🏢 Altum
📍 Rajkot