Key email automations (flows) your brand should be running
Use this guide on key email automations to turn your email subscribers to VIPs
By
Nathan HoareNathan Hoare
Make your emails work better for you, from subscription to VIP.
Email is one of the highest converting channels for e-commerce so getting email automations right is an integral part of growing your brand. The personalised content connects your business with people who are interested in your products.
Learn how different email flows, based on individual customer interactions, have the power to foster stronger relationships with your subscriber base, leading to more loyal customers and ultimately more sales.
Look out for our top tips where we show you how to elevate your email automations to the next level.
Welcome Email
These emails are often the most well received as new customers are interested in the brand, and intrigued to learn about benefits. They have 4x the click rate of non-automated email campaigns.
Introduce your current subscribers to your brand.
What makes your company tick? How are you unique?
A personal message from the company’s founder has proven popular.
Remember to link all of your social media and be sure to have links back to your website so customers can find your best selling products easily
Top tip: creating more than one welcome email flow is optimal. This makes the content even more personalised for different customers and will more likely lead to a sale.
Abandoned Browse Email
These email flows recreate window shopping- everyone’s favourite pastime especially during the holiday season. They have a conversion rate of 1% of recipients to sale and while this might not sound like a lot, adds up over time.
Send subscribers an email with a couple of items that they had been browsing to jog their memory and incentivise a sale.
This email flow is more of a gentle reminder than a call to action so in terms of text- less is more.
Try ‘remember this?’ or ‘this w
📌 Key email automations (Rajkot)
🏢 Altum
📍 Rajkot
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.