Digital Marketing

Digital Advertising Trends in 2020

What the heck does digital advertising look like in 2020? See what the experts say.

By

Nathan Hoare

So, what the heck is going to happen in digital advertising in 2020. Here’s what some other industry and agency experts have to say on the topic.

Can’t be bothered to read this and try to implement a digital advertising strategy of your own? Don’t worry, that’s what we’re here for Please email us or call Nathan on 07936 636 889 to discuss your digital advertising challenges in 2020.

Breaking out of the walled gardens

James Patterson, VP Client Services, EMEA & Global Operations at The Trade Desk:

“Growing numbers of advertisers are waking up to the importance of objectivity when it comes to advertising and the benefits of investing their spend beyond the walled gardens – whether that’s greater control of their data, more transparent pricing or more objective measurement. Beyond this, the industry is beginning to appreciate just how key advertising on the open web is for society more generally,



to preserve and fuel the content required to educate and inspire us all.

“For the first time, we’re starting to see large brands, who have experienced the power of programmatic, prioritise the open web and add walled garden inventory to complement their campaigns – rather than the other way around, as we’ve previously been accustomed to.

“As we enter a new decade, I believe the next ten years will bear witness to the end of the walled gardens’ unsustainable practices and the flourishing success of the power of the open internet for all – consumers, content providers and advertisers alike.”

Sort your data strategy or face the consequences

Daniel Gilbert, CEO, Brainlabs:

“In 2018, I predicted that creativity would take a back seat during the economic unrest following Brexit negotiations, in favour of investment into channels that are effective at driving sales. In the past year, we’ve been inundated by articl

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