Roles & Responsibilities

Key Responsibilities

Keyword Research & Search Term Optimization
Conduct extensive keyword research using Google Keyword Planner, Google
Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research
tools
Build comprehensive keyword lists covering high-intent, branded, non-branded,
competitor, generic, and long-tail keywords
Continuously discover current keyword opportunities based on customer search
behavior and search trends
Optimize keyword match types (Broad, Phrase, Exact) to improve campaign
efficiency
Regularly review Search Terms Reports to identify profitable keywords and
eliminate irrelevant traffic
Build and maintain negative keyword lists to reduce wasted spend
Monitor keyword Quality Scores and recommend improvements
Maintain a structured keyword master sheet for every product and category
Stay updated with seasonal search trends and emerging keyword opportunities

Campaign Setup & Execution

Execute, set up, launch, and manage Google Ads campaigns
Create and manage Search, Shopping, Performance Max, Display, Demand Gen,



Remarketing, and YouTube campaigns
Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions
Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups
Ensure campaigns follow internal naming conventions and account structure
Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, audiences, placements, devices, and schedules
Pause underperforming campaigns and scale winning campaigns
Improve Quality Score through better keyword selection, ad relevance, and landing page experience
Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures
Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiency

Google M

📌 Senior Google Ad analyst/Performance Marketing (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad