Dhiyaa Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power. Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.
The Role
We are seeking an exceptional Luxury Content Writer to join our growing marketing team and serve as the editorial voice of Dhiyaa Couture. Working closely with our Social Media and Design teams, you will own all text-based brand communications. Your primary focus will be crafting compelling email marketing campaigns that drive engagement and retention, alongside writing evocative product descriptions,
brand narratives, and website copy that articulate our heritage philosophy.
The ideal candidate has a profound understanding of the luxury fashion landscape and possesses the ability to translate the intricate details of traditional Indian textiles and Rajputi craftsmanship into sophisticated, revenue-driving copy.
Key Responsibilities
Email Marketing Mastery: Strategize, write, and execute highly curated email marketing campaigns and automated customer journeys (welcome flows, abandoned cart, exclusive couture previews) tailored to a high-net-worth clientele.
Brand Storytelling: Craft the overarching narrative for collections, campaigns, and lookbooks, ensuring a consistent tone of "quiet power" and "timeless femininity" across all touchpoints.
E-Commerce Copywriting: Write exquisite, detailed product descriptions that highlight the intricate craftsmanship, textile origins, and heritage value of eac