Role Purpose: Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication.

Role Accountability
Retail Activation:
Manage Retail Activations program with an annual budget of INR 4 - 8 Crores
Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations
Plan and execute all retail activations and experiential marketing efforts for the brand
Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies.
Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed
Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs
Support cross-functional marketing teams to plan activation calendar to achieve desired business results
Work closely with the product and the brand marketing teams to create programs for current product launch events, investor meets,



AGM’s and on ground activations
Ensure timely and accurate reporting for all projects in set formats to have strong control over all planning and execution
Manage selection, staffing, payment terms & agreements and SOPs for activation agencies
Assist in the maintenance of accurate budgets, payments funnel and auditable records
Communication:
Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT
Design & Implement communication elements as per business needs - from conceptualization, to execution through creative & production agencies
Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects
Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
Maintain Project tracker and proactive

📌 Assistant Vice President (Gurugram)
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📍 Gurugram