About Beastlife
Beastlife is a fast-growing fitness and nutrition brand building the next generation of products for consumers who want to live stronger, healthier and more active lives.
We are looking for a Senior Brand Manager who can help transform Beastlife from a fast-growing D2C business into a distinctive, culturally relevant and loved consumer brand.
About the Role
This is a brand-building role at the heart of Beastlife.
You will own the end-to-end brand positioning and communication across Beastlife's product categories — defining what we stand for, how we speak, how we show up and how consumers experience the brand.
The ideal candidate combines strategic brand thinking with a strong creative instinct and has experience working with large agencies, creative teams and cross-functional stakeholders to build brands at scale.
You will work closely with the founders, marketing, creative, product, performance and agency teams to build a consistent and differentiated Beastlife brand across every consumer touchpoint.
What You’ll Do
Own the brand strategy and positioning for Beastlife across its growing portfolio of product categories.
Define and evolve the brand architecture, communication pillars, tone of voice and consumer proposition.
Build a transparent and differentiated brand identity and communication playbook that can scale across categories.
Lead the development of brand campaigns, launches, integrated campaigns and category-level communication.
Work closely with creative and media agencies to develop high-quality, culturally relevant and breakthrough brand work.
Bring a strong agency-first approach to creative development — writing sharp briefs, challenging thinking and pushing for distinctive ideas.
Lead and manage a large internal creative/brand team and external agency ecosystem.
Ensure consistency of brand communication across digital, social, performance, packaging, retail, influencer, partnerships and other consumer touchpoints.
Work closely with the NPD